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Welcome to another Friday of the Smorgsbord! Let’s get to it!

Another Facebook Algorithm Change

The Facebook blog has announced yet another update to the newsfeed – a massive spam cleanup. This is another effort towards their goal of “delivering the right content to the right people at the right time.” Furthermore, the update is targeting three different types of spam-like posts. The first being “like-baiting” which is when a post asks readers to like, share or comment on a post. Users found these posts 15% less relevant than other stories and over time report a less enjoyable experience on Facebook. Another change is in “frequently circulated content,” which refers to a piece of content that has been shared and uploaded countless times. Facebook took steps to decrease the amount of times you see the same content and tests are already showing an improvement. Lastly, “spammy links” that try to trick people to a website that contains mostly ads or frequently circulated content and ads are also getting the boot. After testing, Facebook saw a 5% increase in people clicking links, which is a good sign that people are finding the content more trustworthy and relevant. Overall, this should not negatively affect most pages and may even increase news feed impressions.


Chat On Facebook Only Through Messenger

The future of Facebook’s messenger app seemed dim after the purchase of WhatsApp. Friday, Facebook announced that it will still continue the service but make it a complete standalone app, removed from the Facebook App altogether. Users will have two weeks to download the Messenger app before the service is no longer available on the Facebook main app. If you already have both, you are already using the messenger app more than you probably know. When clicking the message’s tab you are automatically redirected to the messenger app. For those who don’t have messenger and still want to chat on mobile – be sure to download it soon. There is no timeline set, but consider this your official warning.


Rollout Of New Twitter Design Begins

As you might have noticed, or read here a couple of weeks ago, Twitter is changing. This Tuesday began the slow roll of a profile redesign that looks pretty familiar. The profile includes a larger user photo and customizable header. When scrolling through your profile, tweets with more engagement get highlighted and you also have the ability to pin a tweet to the top. People have already begun pointing out the similarities between the new design and Facebook. The rollout began with a handful of celebrities’ profiles but it will also apply to new users with the larger community to come soon. We would love to hear what you think about the new twitter design! Send us a tweet @wpromote and tell us your opinion!


Viral Video – Let’s Get Social

Well, technically this one hasn’t totally gone viral but we think all the social media managers out there will appreciate this awesome song. The song captures the true essence of what we really do. I won’t spoil it anymore, just watch it and share with all your social colleagues. I suggest skipping the first minute as they gear up for the performance – but check out this video uploaded earlier this week already boasting over 250 thousand views.


Thanks for joining us, see you all again next week!


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