The Smorgasbord is taking a ‘Look Back’ at the past week of all things social, so lets get right into these updates:
Don’t Like Your Facebook ‘Look Back’ Video Either?
Well, now you have a chance to make it likable by editing it. When Facebook released the feature, they had planned on making it editable, but that feature did not make the deadline. The very popular ‘Look Back’ videos had been created to celebrate Facebook’s 10th anniversary. The creators of Facebook took the opportunity to give users a chance to look back on their Facebook history, and the application seems to use an algorithm to pull users top photos and actions. Since it is just algorithm, not everyone was happy with their video’s content. This new editable release is perfect for those not so excited about sharing their ‘Look Back’ video.
Making Pinterest More Mobile
Pinterest wants to make it easier for businesses to make their content pinnable from almost anything mobile. With mobile traffic vastly increasing recently, Pinterest has taken the next steps in order to make it easier to pin on a mobile device. They now have options to adjust your pins and boards to make them more mobile-friendly. They also released an SDK for apps to add the pin it button to images inside your app. The Pinterest blog post also included tips on how to make your website more mobile friendly once people click through on a pin. Overall, these additions make it much easier for business Pinterest pages to be more accessible on the mobile platform.
#Sochi2014 Through Instagram
Every social site is talking about the Winter Olympic games being held in Sochi, Russia. Only one platform however, is actually showing you the Olympics. Instagram has introduced a few different Russian Instagram-ers that will be capturing highlights of the games on their Instagram. They have already set up a collage of the opening ceremony that will give you a pretty well-rounded perspective of what’s going on in Russia.
Viral Video Of The Week – Canada’s Olympic Ad For LBGT Rights
In response to Russia’s anti LBGT laws, Canada has released an ad that has already been viewed almost 2 million times. The theme of the ad comes from the last line, “The games have always been a little gay. Let’s fight to keep them that way.” The sequence preluding that line is two men on an ice luge preparing to take off. They have also added an engaging call to action by asking supporters to change their Facebook profile images. America may win more gold medals, but so far Canada takes the gold in television ads.
Thanks for keeping up with a Smorgasbord of Social Media. We’re here every week to give you a break down of all things social! Check back next week for more updates.