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Google+ Now Provides Views

Until now, Google+ did not provide an option for displaying how many people viewedgoogleplusviews your content. There wasn’t a big announcement, but the Google help page does explain that, “[y]ou now can tell how many times your content has been seen by other people, including your photos, posts, and profile page.” What does this mean for marketers? While it provides proof that people view your posts on the platform, it still does not include the individual breakdown for each post. What frustrates most community managers is that this is a completely different metric compared to +1’s. Engagement is measured by +1’s, but views are relevant to who has seen your content. If Google utilized both of these metrics, managers could measure overall user engagement. Although this is a step in the right direction, there are so many metrics Google+ still lacks. You should have already seen this new change on your Google+ profile. If you would like to hide this count – follow the steps on the Google help page.

CEO Resigns Over Tweets

Mozilla recently announced that they promoted their chief technology officer, Brendantweet Eich, to CEO; and just one week later he announced his resignation from the company. Mozilla is the company behind the popular Internet browser Firefox, which currently claims 18% of the market share. Eich reportedly resigned when he received heat from Mozilla employees via Twitter. The problem employees had: Eich had donated to the Proposition 8 campaign – a campaign to overturn the court ruling granting same sex marriages. Mozilla wrote a blog post, regretting the decision of not listening and engaging with its employees sooner. This is the first time that we’ve seen social media as a factor in the ousting of a chief executive officer. What you should know looking forward: in the age of social media, practically everything is public. 

People Get News From Social Media Willingly Or Not – And What That Means

Pew released a study claiming that 78% of users unintentionally see news while onellen-selfie-zennie Facebook. There is much more to be said about the study, but that stat alone should impact your social strategy. If you write social schedules in advance, you should consider leaving room for current events. Pew’s study includes a breakdown of the different types of news found on Facebook: obviously ‘entertainment’ ranked the highest with ‘people & events in community’ close behind. Curating content on the spot for events that could be tied with your brand in a positive or comical way can keep your fans engaged. For example, leaving room in your schedule for events like award shows and taking advantage of the Ellen selfie. By adding frames to the image our client, Zenni Optical, made its way into the conversation. Even if their fans didn’t see the award show, they might have heard about Ellen breaking records on Twitter. By posting fresh relevant content like that, they were able to engage their fans in a unique way. Overall, you should build your schedule with flexibility to shuffle engagements around when something relevant comes up. 

Viral Video Of The Week – Lion King Singing On A Flight

Even if you have ever seen the Lion King musical, you do not want to miss this awesome moment captured. The Lion King cast was boarding a flight when they all started singing the classic “Circle of Life” song. A flight crew member uses a cast member’s phone to record them singing together. It is really cool to see the energy these people bring with them off the stage. If this doesn’t make you want to see it again, I don’t know what will. The video was uploaded April 1, 2014 and has nearly 11 million views.



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