Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We have a bunch of updates to drop for you, so let’s get right down to business.
Facebook Advertising Costs Increase, But So Does ROI
This time last year, millions of people were seeing the coolest toys and best gift ideas pop up all over Facebook. Fast-forward to the present, and those things are still happening, but what has changed is that Facebook Ad CPMs have increased sevenfold. (By the way, that is not a typo). While Facebook advertising has increased dramatically over the past year, so has ROI. With the huge demand for ad space during the holiday season, costs will most likely continue to rise, but it doesn’t really matter because those ads will keep being purchased, and keep on performing.
Select Facebook Advertisers Test Out Grapevine Insights
High-end advertisers on Facebook got an early Christmas present this past week when a few were selected to try out a new polling service called, “Grapevine”. The new service acts almost as a focus group where advertisers can poll users and find how they feel about a certain topic. They can then take this insight and craft the best messaging and images for their ads. This is just another step for the Facebook Advertising platform, and when Grapevine gets released to the public, you can be sure that it will only increase the effectiveness of the ads you see.
Facebook Mobile App Ads Get Some New Tools
Earlier this week in a blog post, Facebook announced that its mobile app advertising program will get some new toys to play with right before the holidays. These toys we speak of are the ability for app advertisers to buy ads that are optimized for reach and frequency, have an autoplay video option, and can target users of Fire devices and drive them to the Amazon Appstore. The new enhancements are huge for the app advertising world, and we wouldn’t be surprised to start seeing ROI increase as advertisers take advantage of these new tools.
Offer A Digital Coupon Inside Your Tweet
Twitter continues to push its eCommerce goal, and announced earlier this week a service called Twitter Offers. This new service will allow advertisers to offer digital coupons within tweets. Now a company can tweet out a discount offer and the user will enter their credit or debit card number into the space on the tweet. Once they do this, the card will automatically be synced with the discount the next time the user purchases something at the store. Twitter is currently working with a select number of advertisers to test this feature out, and will hopefully open it up to the public soon.
Twitter Tracks Your Mobile Apps
Earlier this week Twitter signaled that it would start tracking which apps users have downloaded on their phones. Their reasoning is to create a more personal and targeted Twitter experience not only for the “who to follow” suggestions, but also for their advertising platform. In the age where knowledge is king, Twitter is trying to get as much knowledge about their users as possible.
Twitter Releases “Answers” For App Tracking
Months ago, if you were trying to get analytics on ad performance for app installs on Twitter, you may have been one of the most frustrated people in the world! But now Twitter has answered your prayers and released “Answers”, which offers free analytics and insights for advertisers trying to drive app installs on Twitter’s mobile promotion platform. This may seem small to some, but for others this could be like Christmas all month long.
Pin Posts To The Top Of Pages And Profiles
It’s been a long time coming, but Google+ has finally followed in Facebook and Twitter’s footsteps by allowing users to pin posts to the top of their pages. While pinned posts are only viewable on desktop and Android, the iOS function will be coming very soon. So now if you have something important to say on Google+, never fear, because you can pin here.
Thanks for keeping up with A Smorgasbord of Social Media! Check back each week for a fresh batch of updates. Feel free to leave a comment or tweet @Wpromote if you have any questions or comments about any of these updates!