Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We have a bunch of updates to drop for you, so let’s get right down to business.
Facebook Updates Insights, Interest Targeting, And More
Over the past year Facebook has received plenty of negative reviews from publishers who have seen their organic reach drop and be forced to continue to pay to play the game. However, earlier this week, Facebook tried to counter these negative effects with a few insights targeted directly to benefit publishers. Some of these new updates include improved targeting tools that allow publishers to target specific subsets of their fans based on their interests, Post End Date being set up, and a new service that will allow Facebook to automatically post popular articles for you. These opportunities may not fully make up for the entire drop in organic reach over the last year, but it sure is a helpful start.
New Smart Publishing Tool Could Help Marketers Dramatically With Content Creation
If you didn’t catch that update I just mentioned about Facebook automatically posting popular links for you, let me bring you up to full speed. Mixed in with all of the updates Facebook announced this past week, possibly the most interesting one is a new service they’re going to offer to all publishers in the near future called “Smart Publishing”. Essentially Smart Publishing is an autopilot of content that will bring the best stories for your brand’s audience right to your News Feed. This tool has to be switched on, but once it is, Facebook will begin displaying the most popular content to your brand automatically. Imagine the amount of reach you can get with a little help from your new Facebook cruise control.
Facebook Pushes Real-Time Trending Service
If Twitter is the News King, Facebook desperately wants to take over the throne. In an effort to catch up to Twitter’s real-time events discussion, Facebook has updated their Trending section and released it to its mobile platform. The new Trending function will break news into five sections: Article, In the Story, Friends and Groups, Near the Scene, and Live Feed. This may not push Facebook past Twitter, but it sure is an upgrade from what it had before.
New Call To Action Buttons Coming Soon
Facebook has released some small tools to try to combat the drop in their organic reach. One new announcement this week is that marketers will soon be able to add seven new call to action buttons to the top of their page. The new options include: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video. Only time will tell how successful these buttons will be.
Facebook Search Finally Strolls Out
A year ago, Facebook promised to release a search function on the platform for the public to use. Fast-forward to this week, and Facebook has finally come through on that promise. You will now be able to find posts that have been shared with you. The search results are personalized and unique to you, and unfortunately for some journalists, it really can’t function as a search for all topics that are occurring on Facebook.
Target Ads On Twitter Based On App Actions
Earlier this week, Twitter announced that it will be giving mobile app advertisers a way to create audiences to target based on app actions such as install, purchase, or sign-up. While this may not be a major update for every business on Twitter, it does significantly help those app marketers that are trying to target the most likely audience to engage in their app.
Instagram Hits 300 Million And Counting
This week was a big week over at Instagram as they officially hit the 300 million active users mark. This number is significant because it is a 100 million jump from March, and it passes Twitter’s 284 million number. While this doesn’t necessarily mean that Instagram is more valuable than Twitter, it does mean that Instagram is growing at a very rapid pace. Furthermore, with all of this growth, Instagram also announced that it is going to continue to remove spammy and fake accounts in the upcoming year, along with adding badges for celebrities, athletes, and brands that have a high likelihood of being impersonated.
Thanks for keeping up with a Smorgasbord of Social Media! Check back each week for a fresh batch of updates. Feel free to leave a comment or tweet @Wpromote if you have any questions or comments about any of these updates!