Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We have a bunch of updates to drop for you, so let’s get right down to business.
Facebook Gets Rid Of The Like Shield
We can all breathe a little easier now, because you will no longer have to “Like” brands you don’t care about just to take their quiz on which Harry Potter house you would belong to. (Or is that just me?) The “Likegate” is officially terminated. As of Wednesday, Facebook flipped a switch so that pages will no longer be able to force users to like the page in order to see their content or participate in a contest. While this may lower the amount of likes generated from a contest, the whole goal is ensure that the people who actually like a page do so because they want to connect with the brand, not because their Harry Potter quiz is so enticing.
I’m A Voter App
While this week’s Election Day saw some historically low turnouts for many states, it was not for a lack of trying on Facebook’s part. Facebook tried to help by having millions of Americans see the “I’m a Voter” App at the top of their News Feed on Tuesday. While that small gesture may seem insignificant, a study performed during the 2010 elections showed that this app helped influence 340,000 more Americans to vote. So can we imagine how low the turnouts would have been if we didn’t see that App?
Fight Ebola With Facebook
It is true that most of us don’t have $25 million to give to the fight against Ebola like Mark Zuckerberg, but that doesn’t mean we can’t donate. Facebook is making sure of that. As of Thursday, it was announced that Facebook is adding a “Donate Now” button to the top of users’ News Feeds. So if you’re feeling charitable today, get on Facebook and donate away.
Babies Get In On The Selfie Craze
We all have those friends who post endless streams of photos of their kids on Facebook. Sure, they may be proud of baby’s first interaction with a puppy, but don’t you think it’s too much? Designer Laura Cornet agreed, but instead of protesting, she designed a new toy that allows babies to take selfies of themselves in their cribs. If the baby reaches for the toy, a selfie will be taken and automatically posted to Facebook. Her hope is that people will see how invasive this looks, and eventually make the connection that we don’t all need to see the life of your baby on Facebook. Will it succeed, or will the baby photos continue? We can only wait and see.
Twitter Moves “What’s Happening” Box To Your Feed
The Twitter tweaks continued this week, with Twitter moving their “What’s Happening” box to the top of your timeline. The hope was that it would make it easier for people to tweet (because it was way too complex before), but by doing so, they made their feed look even more Facebook-like. We’re not saying they’re trying to copy Facebook, but you can’t deny the placement of the box looks extremely familiar.
Twitter Drives Holiday Sales (Who Would Have Guessed?)
Black Friday is less than 21 days away and Christmas is right after that. You know what that means…$$$$$. But in order to make that money, it is crucial to pump up your Twitter this holiday season. In a study conducted for Twitter by DB5 Research, it was found that Twitter users “start holiday shopping earlier, spend more, and are more prone to impulse purchases.” The study showed that 54% of users said that seeing a product on Twitter made them more likely to buy it, and 52% of users actually learned about something new on Twitter that they later bought. The study was completely self-serving, but the stats remain true…so get out there and tweet like your life depends on it.
Twitter’s Small Business Planner Goes Mobile
Earlier this week, on the heels of the redesigned desktop version of the Twitter for Business site, Twitter released a Small Business Planner mobile app. The app is set up very similar to the desktop version and features success stories, blog articles, research, and more. However, one great addition is that the app offers a separate in-app social network (away from the public Twitter stream) where businesses can get updates from the Twitter team and ask questions of other users. So for all you small businesses out there, here is another weapon in your arsenal for this holiday season.
iOS App Gets A Sleek New Look
We are all waiting for those Pinterest ads to go public, but in the meantime a small update will have to do. Earlier this week, Pinterest released a new design for the iOS app that looks much cleaner, takes up more space on the screen, and is much faster. Also if you’re trying to upload new Pins or attempting to search for all those adorable cat Pins, look no further than the top of your profile. It isn’t a huge overhaul, but it’s the little things that count.
Thanks for keeping up with A Smorgasbord of Social Media! Check back each week for a fresh batch of updates. Feel free to leave a comment or tweet @Wpromote if you have any questions or comments about any of these updates!