Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We’ve been away for the holidays, but we’re back and there are some really interesting changes and updates that we want to catch you up on!
Videos On Facebook Continue To Grow
It’s been in the making for some time now, but according to a report from SocialMakers, more brands are officially uploading videos directly to Facebook versus posting YouTube videos on Facebook Pages. A report last year projected this would eventually occur. However, the speed at which Facebook video uploads are growing is quite impressive. Furthermore, this SocialMakers report showed that 80% of all video interactions happening on Facebook are occurring on natively uploaded videos. So you know what that means…bring on more Ice Bucket Challenges, crazy stunts, and funny videos in 2015.
Facebook Video Playlists Welcome In The New Year
Getting more videos uploaded to Facebook is not enough for the social platform: they want to enhance any and all things video. That is why as the New Year came in, Facebook launched a new video feature that allows you to not only feature a video to show up in extra large size, but also to create video playlists similar to the ones found on YouTube. While this may not heavily impact any views or interactions on Facebook, it’s hard to deny that Facebook is placing a high priority on their natively uploaded videos.
Facebook Infiltrates Your Company With “Work”
With LinkedIn announcing its new tools for companies to use in the business communication realm, it was only a matter of time until Facebook counter-punched back. They’ve landed that hit by releasing their new communication center for businesses, called “Work.” The app is currently available on iOS and Android, and is designed for companies with 100+ employees to communicate, share documents, and gain overall interaction within their company.
Twitter Ads Can Make You Seem To Follow Brands, Even If You Don’t
This may not be news to some, but over the holiday season, a few celebrities noticed that they were supposedly following Mastercard on Twitter, even though they really weren’t. This “Following” list ad on Twitter is not a new type of ad that Twitter offers, but it has gained more and more notoriety as celebrities like William Shatner and Dwayne “The Rock” Johnson discovered these “Promoted Follows” under their accounts.
Winter Is Coming, And So Is Twitter’s New Homepage
Millions of logged-out visitors find themselves on Twitter’s homepage each day. That is a large audience that Twitter plans on taking advantage of in the near future. According to AdAge, Twitter plans on creating a new homepage that will include ads displayed for visitors to see. It may not be life changing news, but Twitter’s determination to ramp up all of their ad options is not going unnoticed.
Auto-Playing Video And More Ad Expansion Is In Store
Twitter is not content with simply rolling out one small expansion to their ads platform. When they expand, they do so on multiple fronts. According to the Wall Street Journal, Twitter pitched to multiple media buyers that they are working on an ads option that will embed Twitter ads within streams on publishers’ websites. As if this wasn’t news enough, Twitter also mentioned that over the “next few months” users will start seeing auto-playing videos on their feeds. These videos will be directly uploaded to Twitter, will play for six seconds, and then allow the user to click to play the rest of the video. If Facebook videos are doing so well, why not try it on Twitter?
Promoted Pins Are Here To Stay
If you’re not on Pinterest, and you just don’t like social media, there are two things that are probably true…you’re probably not reading this blog and you probably didn’t know that Pinterest has been testing out Promoted (Ad-Based) Pins with a few brand advertisers. With that being said, Pinterest announced that in the New Year, they will be bringing their reservation-based (CPM) Promoted Pins to the public. While they are still tweaking their auction-based pins, the beta Promoted Pins tested very well. According to Pinterest, Promoted Pins performed just as well and sometimes better than organic pins! The Promoted Pins performed longer after the campaign ended, and all core categories found success. So get your Pinterest skills ready and start promoting your Pins.
Thanks for keeping up with A Smorgasbord of Social Media! Check back each week for a fresh batch of updates. Feel free to leave a comment or tweet @Wpromote if you have any questions or comments about any of these updates!