Welcome back to another Smorgasbord of Social Media, your weekly roundup of all things social. We missed last week, but there are some really interesting changes and updates that we want to catch you up on!
Security Tips For Small Business Pages
In the spirit of National Cyber Security Awareness Month, Facebook released an infographic earlier this week that offered small business pages some useful security tips. Some of the tips include making sure each page manager is assigned a correct role for what their job requires, enabling Login Approvals that require you to enter a specific code when you try to log in from an unrecognized device, and more.
Introducing Safety Check
Natural disasters strike unexpectedly and leave a wake of tragedy behind them. When those disasters or crises occur, Facebook will now send a notification to your phone asking if you are ok. You can then say if you are safe or not and also post for others around you to ensure your loved ones can stay aware of your status. We hope no one you know ever has to use this feature, but it is a great communication tool if disaster ever does strike.
Facebook Releases Anonymous Community App: Rooms
Because sometimes it’s fun to talk about topics when no one knows your name, Facebook has released their much-anticipated new app titled Rooms. The app allows you to construct a “room” about any topic, and then invite people by sending them a picture of a QR code that they will save to their phone. Then, in order to go into the “room”, the app will find the code in your photos and you can begin posting about fashion, MMA, or whatever your “room” desires. This could turn into a great communication app, or it could spiral out of control, but only time will tell.
Prepare To See Tweets From People You Don’t Follow
Twitter officially announced last week that all users’ timelines will now display tweets from people they may not follow. Twitter said that the goal of this change is to keep you from missing out on a topic they think you may enjoy. Twitter will start assessing the content you follow, and then show recommended tweets and accounts that are similar to your interests. Initial experiments have been mainly positive, and while purists may not like the change, it could lead to your content getting seen by a wider audience in the future.
Digits Is Loved By Developers
We’ve all sat by our phones typing in password after password and failing time after time to log in to an app. Well, that problem may go away very soon with Twitter’s launch of Digits earlier this week. “Digits” offers users the ability to sign into apps and websites using their phone number instead of having to create countless passwords. All users have to do is enter their phone number, receive the confirmation code, and verify their number. It’s that simple, and voila, you’re all set.
Returns On Social Media:
We See The Value, But Still Can’t Measure It
In a recent survey conducted by Hootsuite, it was found that almost nine out of ten businesses “believe social media is important to maintain a competitive edge”. However, two out of three of those businesses “find it difficult to assess the effectiveness of social media activities”. This survey only further verifies the dilemma faced by social media in business. However, we can all work together on this to keep advancing analytics and help businesses see the positive impact social media can have on their bottom line.
Snapchat’s First Ad Was A Success
Last weekend, Universal Pictures aired the first ever ad on Snapchat. The ad was a twenty-second trailer for the horror movie “Ouija”, and from all reports, it was a success. The way of tracking and recording how much of a success it was still remains to be seen, but VP of Digital Marketing at Universal, Doug Neil, said the trailer was viewed by millions of people that physically selected to view the ad. It may be only one ad, but the future could be bright for advertisers on Snapchat.
Thanks for keeping up with A Smorgasbord of Social Media! Check back each week for a fresh batch of updates. Feel free to leave a comment or tweet @Wpromote if you have any questions or comments about any of these updates!