Welcome, my friends, to another Smattering of SEO News! This week it’s all Google, all the time! First we find out Penguin is still months away, then Google is looking for their own SEO manager and much more. Check it out!
- Google Penguin Refresh Still Months Away – According to a Tweet from Google’s Gary Illyes, a refresh to the Penguin algorithm is still “months away.” It has been nine months since the last update to Penguin in October of last year, and before that it was a year between updates. Will we see another update to Penguin in October, which is indeed months away? We’ll have to wait and see, but as soon as we know, you’ll know.
- Google Is Looking For An SEO Manager – Despite reports released over the years that Google tends to unfairly promote its own properties in search results, Google is indeed looking for a SEO manager to help improve organic traffic to its own pages and properties. They want at least 4 years of web development, 2 years of experience with SEO and quite a bit more. If you think you have what it takes, go check it out.
- Google Clarifies Its “Don’t Ask For Links” Statement – Last week we brought you news that a Google Portuguese Webmaster blog had been updated with the language, “do not buy, sell, exchange or ask for links.” It was the portion that stated, “ask for links” that got folks curious. Search Engine Roundtable’s Barry Schwartz followed up with Google to try and get more information on this change, and Google clarified saying, “not buy, sell or ask for links that may violate our linking webmaster guidelines.” This makes a ton more sense.
- Search Console Notifications Going Out For Incorrect Hreflang Implementation – In a new addition to their ever-growing list of webmaster notifications, Google is now sending out notifications which let site owners know that their Hreflang implementation is incorrect. This is excellent for those with multi-language sites, as Hreflang implementation has always been a bit tricky, to say the least.
- Search Console To Soon Send Out Fewer Notifications – Google’s Gary Illyes recently announced a change to how Search Console would be sending out most of its non-critical communications. Starting in a few weeks, Google will only notify direct site owners, rather than property owners, of non-critical issues. This means that if http://www.example.com/fun/test/seo had an issue, only the direct owner of http://www.example.com/fun/test/seo would get a notification, and not property owners of http://www.example.com/fun/test/, http://www.example.com/fun/ or http://www.example.com/. It’s an odd shift, to be sure.