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Hey folks, welcome to another weekly Smattering of SEO News! This week, quite a bit of brouhaha was made about the recently-released Accelerated Mobile Pages, such as how we’ll be able to track them in Search Console and other interesting points. There are actually some great tidbits in a post from John Mueller linked below about this and more, so it’s a pretty informative week. Check it out!

Google News

  • AMP Not A Ranking Signal…Yet – With the launch of Accelerated Mobile Pages (AMP), many are wondering if it’s a ranking signal of any kind. Google’s John Mueller is reported as saying “At the moment, it is not a ranking signal.” Many speculate that will change in the near future, but for right now, everyone can relax.


  • AMP Errors Delayed A Week In Search Console – According to a very lengthy Google+ post by, again, Google’s John Mueller, he goes into detail about how AMP reports work in Search Console. The big takeaway is that your results will be delayed a week, so don’t expect to immediately know where you messed up on their implementation. The other interesting tidbit is that sites can have different crawl rates per individual URL. Fascinating stuff, so read the whole post for all the info.
  • Google Can Sometimes See A Site With Multiple Subdomains As One Site – In a recent Google Hangout, Google’s John Mueller (again with that guy) was asked about the use of multiple subdomains versus a single site. It’s a complicated question that will get you many answers from different SEO professionals. Mueller said that Google will try to differentiate the subdomains, but sometimes folks have wildcard subdomains set up, so they might see those as part of one entire site. This makes using subdomains even trickier, in my opinion.


  • Google Acts On 65% Of Manually-Generated Spam Reports – At a recent talk at SMX West, Google’s Juan Felipe Rincon told the audience that, in one month, they get around 35,000 user-created spam reports, and that they actually act on around 65% of them. They also prioritize how they respond to reports depending on the severity of the violation, which is pretty fascinating.

Other News

  • Interactive Solar System Added To Bing Search Results – This is less in the “news” column and more in the “nifty” column. Bing recently added an interactive solar system to its search results. If you do a search for “solar system,” you now get a clickable solar system wherein clicking a planet will take you to results for that planet. Nifty indeed.


  • Facebook Adds Video Production Tool For Small Businesses – Facebook recently added a new tool for small businesses called Your Business Story, which allows users to create a video that shows off the unique quality of their business right within Facebook. Since video is becoming more and more important to users and their searches, this is pretty fascinating. It’ll be interesting to see how many of Facebook’s three million advertisers actually use it.


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