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Interestingly, previous rollouts of Google algorithm updates felt close to instantaneous, but not with this latest version of Panda. Oh, no no. With this version, Google has confirmed that it will take months to roll out, which means we’ll have to agonize over the fluctuations of our rankings as far as traffic goes. Fun times ahead! All this and more in this week’s Smattering!

Google News

  • Panda 2.0 Rolling Out Slowly For Technical Reasons – Not getting more specific than the words “technical reasons,” Google’s John Mueller said in a recent hangout that the most recent Panda update is rolling out similarly to previous updates. However, due to those aforementioned technical reasons, they’re rolling the update out a bit more slowly than before. You can read even more about this in an FAQ done by Search Engine Land on the rollout.
  • Google Refuses To Implement Right To Be Forgotten Globally – Google has politely and formally turned down a request from a French commission to implement Europe’s Right to be Forgotten rules globally. Google stated that they refer users to the version of Google specific to their country, and that not every country has such laws. So, “no one country should have the authority to control what content someone in a second country can access.” Well said.global
  • Possible Spam Algorithm Update Launched? – There seems to be a lot of chatter amongst black hat SEO types about their rankings going through severe fluctuations beginning this last weekend. No one is sure if this is related to Panda or not, but it could be its own thing. We’ll keep you updated as we find out more.
  • Google Hiring More SEO Professionals – According to a tip received by Search Engine Land’s Barry Schwartz, Google recently put out ads looking for more SEO professionals, this time to help manage the Google store at store.google.com. These are for 12-month contract jobs, and candidates will be responsible for marketing Google devices. Interesting stuff.
  • Search Analytics API Launched – Google recently launched its new Search Analytics API, allowing the creators of searchcentric tools to use this new API to create tools that access a wide range of Google data. This includes top ten clicks by query and top ten pages.
  • YouTube Ditches “301+ Views” For More Accurate View Counting – For a long time, if you had a video on YouTube that was popular, you might see “301+ views” in the view counter. This was Google stalling the view counter while it verified proper views rather than just using bots. Google now will be removing this limitation and showing a more accurate view count, which will also be in real-time. This will lead to far more reliable numbers for your video viewer counts.youtube

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