August 21, 2014
Welcome to this week’s Smattering my friends! We have some awesome SEO news to go over! Let’s take a look!
- Google Made Nearly 900 Search Improvements Last Year – Google head of search, Amit Singhal, recently said on his Google+ (of course) page that Google made 890 “improvements” to their search engine last year. He highlighted ten that have changed significantly in the past decade. He mentioned autocomplete functionality and voice search capabilities specifically. This could be the largest amount of changes Google had made in a single year.
- Google Penguin Update Possibly Launched Last Friday – In a recent Google Hangout, Engineer John Mueller mentioned that an update to the Penguin algorithm is “not that far away” but is “not launching this [Friday] morning.” It certainly could have launched sometime that day though because tools used to track SERP volatility show quite a bit of it that day. There’s been no official announcement of the update as of yet though, but if there is, we’ll let you know.
- Google Targets European And German Link Networks – Google confirmed over the weekend via Twitter that they have taken action against one European and one German link network. Google hasn’t specifically mentioned the networks involved, but according to sources, those hit include Rankseller.de and Teliad.de. We’ll bring you more as we get it.
- Mobile Ad Revenue Passes $8 Billion In 2013 – Sure, this is paid ad news, but it shows how important the mobile space is becoming, and this in turn affects SEO. Google announced that it has revised its mobile ad revenues for 2013 up to $8.1 billion, which is more than 100% growth since 2012. If Google stays on track, they could see $17 billion in mobile ad revenue this year. This means that whether you have ads on your site or not, you’d be silly not to have a mobile version of the site regardless, even if it’s just for exposure and usability.
- Ask.com Acquires Popular Q&A Engine Ask.fm – Ask.com has spent an undisclosed sum to purchase the popular and valuable Q&A engine Ask.fm, which has been around for quite a long time and is a strong authority in its space. Ask.fm apparently sees around 180 million active users a month, which is nothing to sneeze at. There’s no word on how Ask.com will integrate Ask.fm into its services as of yet.