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Hello folks, and welcome to the latest Smattering of SEO News. It’s been as busy as a beehive here at Wpromote, but we’ve been doing our best to keep an eye on the news. So, here is the news for the week ending July 5th. Enjoy!

Google News:google-reader

  • Google Reader Shuts Down: Save Your Data by July 15th! – The sad day recently arrived wherein, on July 1st, Google shut down its much beloved Reader RSS. While many Reader refugees such as myself have found safe harbor elsewhere (Feedly, in my case), if you haven’t downloaded your RSS feeds from Google Takeout to use in a new reader by July 15th, they’ll be lost forever, so get them while you can.
  • Google Keyword Planner Tool Requires AdWords Account – In the next few months, the popular Google AdWords Keyword Tool is going to be replaced with the newer (and I feel less flexible) Google Keyword Planner. While the original Keyword Tool could be used by anyone, the Keyword Planner now apparently requires an AdWords account to use.
  • Google Webmaster Tools Cleans Up Navigation – Google has reorganized the navigation in Webmaster Tools to be a bit cleaner and more efficient. For example, under the “Crawl” section is where one will now find crawl errors, while the “Search Appearance” section now includes the HTML Improvements section. Overall, it’s a nice change.
  • Disavow Tool Can Help With Penguin, According to Cutts – In a Tweeted answer to a recent question on whether the recently created link disavow tool can help with sites affected by recent Penguin changes, Google’s Matt Cutts simply said, “disavows can help for Penguin.” Not surprising, but definitely reassuring.
  • Mail.ru Drops Google, Launches Own Search Engine – Mail.ru, also known as My.com, which serves 86% of Russian Internet users, has announced it has dropped Google in favor of starting its own search engine, which has to sting Google a bit. We’ve not tested the engine, but it’s apparently been in the works for years.

Other News:

  • Bing Images Launches By-License Filter – Bing has launched a new filter on its image search which allows users to search for images by usage rights, which is handy for bloggers such as myself who want to use pubic domain or free-to-use images on our blogs. Hopefully Google will adopt a similar feature.
  • Celebrities Leaving Twitter, Finding Vibe Too Negative – Celebrities such as Alec Baldwin and Jennifer Love Hewitt have recently rallied against Twitter, saying the service has become too negative. Hewitt mentioned threats in her final Tweets, and in an interview, Baldwin called the service a “waste of time”. It will be interesting to see if other celebs will follow in their footsteps.
  • Yahoo Shuts Down Pioneering Search Engine AltaVista – As of July 8th, Yahoo will shut down one of the first search engines of the modern web era, AltaVista. AltaVista began in 1995 and for a while was the premiere search engine around, until it was dethroned by Google. Yahoo purchased the site in 2003 and now, after ten years, is shutting it down, along with a piece of Internet history.
  • The SEO Industry Mourns the Loss of a Giant, Warren “Tedster” Ulle – Any SEO professional worth their salt has spent time either posting or lurking on WebmasterWorld over the years, and one of the most prolific, most knowledgeable posters there went by the handle “Tedster”. Tedster was as knowledgeable as they come, but he was also patient, polite and kind, and always took the time to answer questions as best he could. The industry has truly lost one of its best and brightest.

See you again next week!


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