Hello friends, and happy June! Can you believe we’re halfway through 2014 already? What a year it’s been for SEO, and heck, what a week, as we have a lot of news to look at! So let’s dive in!
- Theory: eBay Penalized For Dropping Google AdWords – There’s an interesting theory put out by WebmasterWorld founder Brett Tabke: he postulates that one year after eBay dropped AdWords ads on their site, Google penalized the site as a signal to others not to do the same. Tabke thinks that one year went by before the penalty took hold in order to allow plausible deniability on Google’s part. While neither Google nor eBay have commented on the penalty, it’ll be interesting to see what the actual reason is for eBay’s drop in rankings.
- Google Launches EU Search Removal Form, Thousands Of Requests Flow In – Late last week, in keeping with a recent EU ruling, Google launched a form allowing European users to submit removal requests, Over 12,000 came that day alone. As of yesterday, the requests have passed 41,000, so it will be interesting to see how many of those are granted.
- Google+ Business Page Can Now Connect To Google Maps Listing – When you read the title to this one, you might wonder, “They couldn’t do that already?” Nope. Google has now added the feature allowing Google+ business page owners to connect to their Maps listing, making things much more interconnected and usable.
- Study: More Syndicated Content = Deeper Panda 4.0 Penalty – G-Squared Interactive’s Glenn Gabe posted a fascinating study covering Panda 4.0 over on Search Engine Watch. In this study he analyzed nearly thirty websites and found that those with the most syndicated content suffered the worst penalties, while those who scraped content found themselves in even worse positions than before. A lack of user engagement also doesn’t help. It’s a fascinating study I suggest you read.
- Google Analytics Adds Enhanced eCommerce Features – Google has announced the launch of Enhanced eCommerce, which will help business owners track shoppers through more steps of the buying process than ever before. New analytic tools will allow webmasters to study content engagement, more detailed customer overview reports, and other types of analysis. You can read how to add these features on Google’s help pages.
- Redesigned Facebook Pages Launch For Everyone – This week, Facebook launched the newly redesigned Pages for their users. The new page is similar to the older-style Facebook pages with a single content column and a larger sidebar, which should hopefully help with clarity and engagement.
- Apple Makes Bing Spotlight Search Provider In Upcoming Operating Systems – Widening the schism between the two companies, Apple announced at the WWDC this week that it would replace Google with Bing as the Spotlight search provider in its upcoming iOS 8 and OS X “Yosemite” operating systems, both of which are due to come out later this year.