Well February is certainly starting off with a bang, and by that I mean serious algo-shifts in Google. We’re still seeing the quakes from this, so we’ll likely have more about it next week, but for now, here’s some news in your eye!
- Google Releases Detailed Reconsideration Request Documentation – Seemingly out of nowhere, yet very much appreciated, Google recently released updated information regarding reconsideration requests which covers them in more detail than ever before. This includes a step-by-step process on how to submit a reconsideration request, what happens before, during, and after the request, and even common examples of what might occur if you happen to have a request fail. It’s honestly a pretty great read, so go check it out.
- Further Ranking Shakeups Might Be Related To Mobile Algorithm Update – As we reported last week, many webmasters and algorithm-tracking tools are seeing volatility in Google’s Search Engine Results Pages (SERPs) as the possible result of a yet-unannounced algorithm update. Matt Southern at Search Engine Journal postulates that this volatility might be intertwined with many webmasters receiving warnings recently about their sites not being mobile friendly. It’s a very viable theory to be sure.
- Google Answers Launch New Action Links For Third-Party Sites – Google recently updated their answer boxes in the search results with more links to third party sites, such as WordPress, Quickbooks, and more. This will help users go directly to what is probably the exact search result they were looking for. It is quite a nice usability addition to the SERPs.
- Google Disabled Half A Billion Ads In 2014 – According to a recently released “Bad Ads” report, Google announced that in 2014, they disabled more than 524 million bad ads. This is way up from around 350 million ads in 2013. Over 43 million ads were of the “trick to click” variety, while nearly 10 million were health-care violations. Crazy stuff.
- Twitter Launches Quick Promote Promoted Tweet Feature – Have you ever tried to promote a tweet on Twitter and thought to yourself, “This is just too dang hard”? Well, you’re in luck! Twitter released a new Quick Promote feature which basically reduces the process to two steps: Pick a tweet. Pick a budget. Done. I’ve been thinking of doing this for my own personal sites, so I might try it out myself. It sounds nifty.