Hello folks, happy Monday, and happy February! I hope January was awesome for you all, and may February be even better. It’s been a busy year for SEO so far, and the past week has had some awesome stories, so let’s dive in!
- Google And Bing Agree: Previous Successes Don’t Guarantee Success In SEO – In a recent webmaster video, Google’s Matt Cutts deals with what owners of older sites can do to maintain their site and keep their high search rankings. Basically, he says a lot of webmasters are nervous about making changes to a successful site, and eventually sites can look dated, run slowly, or be cumbersome to navigate. All of these are usability problems which can cause users to move to newer, more up-to-date sites that are just as hungry for high rankings. Cutts suggests to take a fresh look at your site and keep it as fresh and updated as possible. Bing’s Duane Forrester said something similar in a blog post, noting sites that have been around for a while and rely on few tactics or even a singular SEO tactic can be left behind.
- Cutts: Don’t Link From Article Directories – Upon being asked whether links from article directories such as Ezine were good or bad, Matt Cutts said in the past several years those directories have relied on lower and lower quality content, and that one shouldn’t rely on them in order to build valuable links.
- Study: Thirty-Four Percent Of SERPs Share Traditional Results With News, Images And Shopping Results – In a recent study by Conductor, in which they looked at the search engine results pages (SERPs) of 1.5 million keywords, they found that thirty-four percent of the time, search results shared space with news, images and shopping results, twenty-eight percent to images alone. They also found that eighty-eight percent of SERPs show nine or more blue links, or actual search engine results, beyond the images and news. This shows that not only are traditional SERPs still full of hopefully relevant results, but that images especially are playing a larger part in search.
- Google Slaps Down Another Bad Link Network – Matt Cutts recently Tweeted that they had taken manual action against a French link network called Buzzea for violating quality guidelines. In response, Buzzea both tried to defend its practices as well as saying they would move onto new practices. Cutts later Tweeted, “today France; Germany soon”, so we can expect news of another link network falling soon.
- Google Warns Affiliate Networks With “Thin” Content – In a Google Webmasters blog entry, Chris Nelson warned that if you run an affiliate network that relies on thin or scrapped content, and don’t provide value to the user through unique added benefits, their site may be penalized for frustrating searchers and violating quality guidelines. This apparently has been a problem of late in the adult industry, as both Nelson and Matt Cutts called that industry out specifically in discussing the issue.
- Study: Facebook Most Visited Social Network – According to a study by Forrester, in which they surveyed over 60,000 respondents, they found that Facebook was the most visited social media site, with seventy-two percent of respondents saying they visit the site at least monthly. Respondents were split up into generations, and eighty-five percent of those who visited Facebook the most were from Generation Z, while the numbers dipped slightly as the respondents aged increased, down to fifty-seven percent for the Golden Generation. YouTube – would anyone call that a social network – with fifty-seven percent, while Twitter and Google+ were tied for third with twenty-two percent of respondents visiting them the most in a monthly basis.
- Study: Pinterest Generates 400% More Pay Per Click Money Than Twitter, Twenty-Seven Percent More Than Facebook – In a recent study by QuickSprout, they found that even though fewer businesses used Pinterest than Twitter or Facebook, users engaged in Pinterest are much more likely to engage with companies through the image-based social network than other networks. For example, forty-seven percent of respondents claimed they bought something as a direct result of a Pinterest Pin, and are ten percent more likely to buy something they found through Pinterest than through any other social network. This is because Pinterest, apparently, has a tighter focus on its audience, as the study suggests eighty percent of Pins are from women, and eighty-seven percent of those pins are fashion related, for example.
That’s all for this week folks! Join me next Monday for more SEO news!