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Welp, the algorithm roller coaster keeps on moving forward, upwards, downwards and all over the place! While many guesses keep coming out as to what kind of update Google has going on, the search engine giant is still being hush-hush about it. All this and more, so check it out!

Google News:

  • Searchmetrics: Recent Google Updates Seem To Affect Ecommerce And Branded Terms – While Google is still obfuscating details about the recent search engine update (more on that in a second), the folks at Searchmetrics noticed that much of the fluctuation is coming from branded terms (both correctly spelled and misspelled). This has led them to believe this update is granular and that it is attempting to clear up Ecommerce and branded-related terms. We’ll keep you posted as we find out more.

searchmetrics_insights

  • Google Says They’re Making Tweaks To The Algorithms, Rather Than A Specific Update – Google recently stated to Search Engine Land that the recent fluctuations are happening due to continuous “tweaks” to the search engine algorithms, and that they have no specific update to announce. SEL also speculates these recent shifts have nothing to do with mobile warnings, as we reported as a possibility last week. This sure is a roller coaster, isn’t it?
  • Google Uses No Whitelist For Panda Or Penguin – In a recent Hangout, Google’s John Mueller was asked whether Panda or Penguin have whitelists similar to some of Google’s other algorithms, such as SafeSearch. Mueller confirmed that, “We don’t have that for a lot of the other algorithms like Penguin and Panda.”

google-yellowg

  • Google: ‘Right To Be Forgotten’ Should Only Be Applied To Europe – Recently, when looking at the implementation of the recent European ruling, a Google-appointed panel stated that – unlike the wishes of certain French officials as we reported a while back – Google’s implementation of the recent ‘Right to be Forgotten’ ruling should apply only to Europe and not the rest of the world.

Other News:

  • Facebook: We Can Track Your Mobile Searches Outside Of The App – Facebook has recently updated its privacy policy to state that even searches you perform outside of its app can be tracked by Facebook. Facebook said, “It takes into account pages and places visited on Facebook, alongside browsing on the internet at large.” This seems like a really serious privacy issue, and we wonder if it’ll come under any scrutiny in the weeks to come.

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