Hello folks, and happy holidays! Since the aforementioned holidays are upon us, news is unsurprisingly a bit light, but there’s still some fun stuff to talk about! Let’s get to it, shall we?
- Report: Penguin 3.0 Affected Different Types Of Sites In Different Locales Differently – Over on Search Engine Land, Philip Petrescu of Advanced Web Ranking reported the results of research AWR did on the affects of Penguin 3.0 on a wide variety of sites. The interesting results are that sites in different countries were affected differently, as were lower-ranked websites, which were hit harder than more highly ranked sites. It’s definitely worth a read, so check out the full report.
- Panda Might Be Having A Bit Of A Hibernation Respite – Several webmasters are noticing that there hasn’t seemed to have been a Panda update since late October, leading many to think that the algorithm has gone on something of a much-needed holiday. I guess this is why Penguin is so busy.
- Google Reiterates: New TLDs Don’t Inherently Rank Better Than Other TLDs – Apparently the folks at Google have been getting more questions about newer TLDs, because in response Google’s John Mueller re-shared a post of Matt Cutts’ from 2012 stating that newer Top Level Domains (TLDs) do not have any ranking advantage over other TLDs. This is apparently in the wake of domain sellers trying to convince buyers that newer TLDs are more valuable from an SEO perspective, which isn’t the case.
- Report: Instagram Trounces Twitter In Engagement – A recent report released by analytics firm Socialbakers shows Instagram has an engagement rate that is a staggering 50 times greater than Twitter’s. The report noted that, when comparing the top twenty five brands and their engagement, Instagram had a 3.31% engagement rate, while Twitter’s was a paltry 0.07%. That’s simply amazing, and I think shows the increasing power of Instagram as a marketing platform.