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Hello everyone, happy Monday and happy November! As we enter the busy holiday season, we’re reminded that SEO stops or slows for no one, as evidenced by all of the news from last week! Let’s take a look!

Google News:

  • Cutts: Larger Websites Don’t Automatically Lead to Better Rankings – In a recent webmaster video, Google’s Matt Cutts answered the question as to whether larger sites automatically rank higher than smaller sites. While Cutts said that larger sites didn’t automatically get a rankings boost, more pages targeting more keywords opens up more opportunities for ranking for those keywords, so as always, more content is better.
  • Google+ Reaches 300 Million Active “In-Stream” Monthly Users, 540 Million Overall – Google recently announced that Google+ has reached 300 million users that actively use the Google+ content stream, and 540 million users across the entirety of Google. Google also said there are 1.5 billion photos uploaded every week, as well as twenty times more (than what?) videos being uploaded to the service.


  • Study: Google Has Increased its Infrastructure More Than Sevenfold – According to a USC study, they unintentionally discovered that Google, in the last year, has increased its infrastructure dramatically. From October, 2012 to July, 2013, they found that the number of sites serving its search infrastructure increased from 200 to more than 1,400. It also increased the ISP client networks it uses to serve its users from a bit over 100 to over 850. If this was done over a nine month period, one wonders how much larger their infrastructure will get in the coming months and years.
  • Google+ Rolls Out More Vanity URLs, Still Free for Now – Google+ has begun emailing more profile owners with news that they qualify for a vanity URL (i.e. google.com/+YouTube), and while they’re free for now, their terms of use state, “Custom URLs are free for now, but we may start charging a fee for them. However, we will tell you before we start charging and give you the choice to stop participating first.”


  • Google Webmaster Tools Launches “Security Issues” Area – Google has launched a new area of Webmaster Tools entitled “Security issues”. This section will, if Google believes a site has been hacked, list the specific pages found with the problem, snippets of code it finds problematic, and the date on which it discovered the problem. All this detail should definitely help webmasters fix issues with their sites, should they fall victim to a malware attack.


Other News:

  • Long-Time Industry Expert Jill Whalen Moves On after Praising Google – Long-time SEO expert and personality Jill Whalen, who has been in the SEO industry for close to twenty years (about as long as the industry itself has existed) is moving on. Her reason? It’s apparently no longer easy to fool Google, and the way to great rankings is to “create amazing websites and content for your users”, after which search engines will follow. Whalen isn’t sure where she’ll be going next, but I’m sure I speak for all of us when I say I wish her the best of luck.
  • Study: Facebook Generates More E-Commerce Customers than Twitter by a Factor of Thirty – In a recent study released by Curebit, they found that Facebook generates ten times more shares, twenty times more traffic and thirty times more customers to advertising brands than Twitter does, which are striking numbers. These numbers come through Curebit’s platform, where they show 30% of customers come through Facebook whereas just 0.9% come through Twitter, and over 19% of sales are through Facebook compared to 1.5% through Twitter.
  • Pinterest Partners with Getty Images to Provide Image Meta Data – Pinterest and Getty Images have entered a multi-year deal in which Getty will provide its API – called Connect – to Pinterest so that Pinterest can apply relevant meta data to images across the network. This meta data will include information such as the photographer, when and where the image was taken, its royalty status and more.


Thanks for catching up with this week’s smattering, join us next Monday for more exciting news in the world of SEO!


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