Hello my friends, and happy Monday! Welcome to another installment of a Smattering of SEO News! The last week was light on Google news, but had a good deal of news from other sources. Let’s take a look!
- Google Asks for Feedback and Feature Requests for Webmaster Tools – On his blog, Matt Cutts asked users what they felt might make Webmaster Tools better in the upcoming year, and is taking suggestions on the same blog post. Suggestions have included a full listing of artificial links, better keyword data, and clearer debugging messaging.
- Cutts: You Can Still Use the Disavow Tool Without a Warning – In a recent video, Matt Cutts answered the question as to whether webmasters should use the link disavow tool even without a warning or penalty. While seeming like common sense, Cutts said that if one has exhausted all other options for removing links, using the Disavow tool is perfectly appropriate, especially if you believe you’re being hit by spammy links.
- YouTube Adds Group Analytics, But Warns Against Spamming – YouTube recently released updated analytics that allows video owners to put their videos into groups within analytics to track them more easily. At the same time, YouTube warned against the practice of “buying views” and that views generated by third parties can lead to disciplinary action.
- Report: Ask.com Boasts Online Higher Ad Clickthrough Rate than Google, Bing or Yahoo – In a recent report by online ad network Chitika, they discovered that Ask.com had the highest clickthrough rates for online ads after viewing tens of millions of clicks through their network. Bing had just 28% of the clicks that Ask.com had, while Google only had 17%. On the other side of the coin, however, Ask.com only represents 2% of North American search engine traffic, according to the same report.
- LinkedIn Adds Company-Focused Showcase Pages – LinkedIn has enhanced their Company Pages and made them into Showcase Pages, allowing companies and brands to segment their content for specific audiences and hopefully make their pages more relevant overall as a result.
- Pinterest Adds Place Pin Maps – Pinterest has added a new feature called Place Pins which allow users to add maps to new or existing boards, and the Place Pins can then be accessed through a browser or smartphone. Pinterest claims more than 750 million destinations are now pinned on their site, and these maps can be easily shared as well.
- Referral Traffic from Facebook, Pinterest, and Twitter up 54% Year over Year – In a recent report by Shareaholic, they revealed that Facebook, Pinterest, and Twitter shares grew by 58.81%, 66.52%, and 54.12% respectfully over the last year. Facebook alone made for over 10% of all social sharing. On the flip side, StumbleUpon and Reddit saw declines of 27.47% and 35.16% respectfully.
- Facebook Claims to Have 25 Million Active Small Business Pages – At the recent Dreamforce conference, Facebook announced that they have now 25 million active global small business pages on their social network, up from the 20 million they announced just a few weeks ago. The increased number accounts for changing the definition of what a small business page is rather than adding 5 million new pages. Regardless, this is a massive number of small businesses that Facebook likely hopes will turn into active advertisers.
That’s it for this week, stay tuned til next Monday for more SEO Internet News!