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With what a hectic and volatile month October has been, it’s a surprise there hasn’t been an algorithm update over the last week! Regardless, we have some good tidbits today to cap up the month. Let’s hope November is a bit more stable. 😉 Now let’s get to it.

Google News:

  • Mobile Usability Tracking Comes To Webmaster Tools – The folks at Google havegoogle-logo-blue-1920-800x450 announced a new tool in their ongoing campaign to make mobile sites easier to implement and diagnose. Their new Mobile Usability tool in Webmaster Tools tells webmasters and site owners how many pages have certain mobile-specific rendering problems (such as touch elements being too close, small font sizes, and content missized to the viewport). This should be one more way site owners can make sure their site is as mobile friendly as possible.
  • Webmaster Guidelines Updated To Cover JavaScript And CSS Blocking – This has come up before here and there in our previous Smatterings, but now Google is kinda making it official. They’ve specifically updated their webmaster guidelines to say: “Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings.” They then go on to give new advice on how to optimally allow your CSS and JavaScript to be crawled, including minifying files and other tidbits. It’s a bit technical, but very useful, so I suggest you check it out.
  • Google Gives Ability To Remove Sitelinks Search Entirely – Recently, Google added Firefox Mobilethe ability to add a sitelinks search box to your search results. By simply adding some code to your site you can fully support the feature. Now Google is, interestingly enough, giving you the choice to disable it entirely by using a new meta tag called “nositelinkssearchbox”. This is fascinating because it’s rare Google gives one the ability to disable a feature of theirs once they’ve launched it.
  • YouTube CEO: 50% Of Traffic Now Coming From Phones And Tablets – Furtheryoutube proving that mobile is becoming an insanely dominant force not just in search, but in general Internet usage, YouTube CEO Susan Wojcicki confirmed that now half of all YouTube traffic is coming from mobile devices such as smartphones and tablets. She went on to say that she feels mobile is important to every business right now, which shouldn’t be a surprise to anyone, really, but it’s still fascinating to read regardless.

Other News:

  • Twitter And IBM Team Up To Bring Businesses More Data Insight Into Customers – Twitter and IBM have announced a partnership in which they’ll combine the real-time data collecting of Twitter with the analytics and consulting expertise of IBM to help businesses make better strategic decisions. It’s something of a fascinating prospect, as Twitter must have veritable mountains of data on its users, collected in real-time, while IBM is simply a juggernaut when it comes to business analytics. It’ll be interesting to see how welcomed this partnership is, and how many businesses will take advantage of it.


  • Bing Allows Search By Emoji – Apparently Bing has updated their search capabilities to recognize emojis (you know, those cute little icons we text to people, such as cats, flags, faces. etc.). For example, you can now use a French flag and a place to search for airline ticket prices for France. No lie. Put up a little screaming emoji, and Bing will return results on The Scream by Edvard Munch. This is oddly fascinating, truth be told. I tried searching using an emoji face sticking out its tongue, and it led me right to results about what that face means in our culture. Again, fascinating.


  • TomTom And deCarta Ally To Take On Google Maps – Personal GPS device maker TomTom has teamed up with local search company deCarta to provide a product which they hope will take on Google Maps in terms of search flexibility, integration, and usability. Their new product will allegedly offer some improvements over Google Maps, such as flexibility in licensing, control over navigational data, and much more. It’ll be interesting to see how this plays out in the mobile market, where undoubtedly most people use Google Maps to navigate and search for local results.



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