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Hello my friends, and welcome to another look back at the week in our Smattering of SEO News! Last week was something of a light week, especially for news from Google, but we have good stuff from other places, so let’s dive in!


Google News:

  • Mueller: Responsive Design Doesn’t Guarantee Rankings – In a recent google-responsive-web-design-1343133813thread on Stack Exchange, Google’s John Mueller came out and said that responsive design doesn’t give a website a ranking boost in Google, stating, “You may see indirect effects (smartphone users liking your responsive site and recommending it to others), but we don’t use that as a ranking factor.” While responsive design has been recommended for a long time for better usability, this is, I believe, the first time it’s been stated as to whether it is or is not a ranking factor.
  • Google Q3 Earnings Higher than Expected at nearly $15 Billion in Revenue -Google reported a Q3 with $14.9 billion in revenue, up 12% (or $1.5 billion) from Q3, 2012. This givegoogle-earningss them a profit of almost $3 billion for the quarter, up from $2.18 billion over last year. Shortly after this earnings report, Google shares broke  ver $1,000 per share for the first time ever. Pretty impressive stuff all around.
  • Cutts: Guest Blog Only in Moderation – In answering a question on how Google can distinguish between authentic guest blogging and paying for links, Matt Cutts states that relevance, text link anchor text and the influence of the author can all factor into the “spectrum of quality”. Cutts recommends that guest blogging should also be done in moderation rather than a full-time endeavor for any author or link builder, which makes sense as one can’t work on their influence or authority if they’re spreading themselves too thin.

Other News:

  • Yahoo Surpasses 800 Million Users, Highest Traffic in Two Years – In a recent earnings call, Yahoo CEO Marissa Mayer revealed that Yahoo has been steadily growing in traffic since around the middle of the Summer, and that Yahoo’s “product sprint and increased engagement effectively erased two years of traffic declines.” Both mobile and desktop traffic are significantly up from last year, and users have increased 20% since Meyer took over as CEO over a year ago.
  • According to Amended S-1, Over 70% of Twitter Users Bring Revenue Through Mobile – Recently Twitter released a revised S-1 document. In this document, Twitter reported around $317 million in revenue for the entirety of 2012 and just less than $254 million for the first half of 2013. Twitter then said it has around 231.7 monthly active users, and around 76% come to Twitter through mobile, which isn’t far from the 70% of users bringing in revenue through mobile. These numbers show that Twitter will likely clear $500 million in revenue in 2013, around $350 million of which will be through mobile users.

Thanks for coming by for the Smattering, see you all next week!


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