written by:

AdWords Announcement For May 5th

91% of smartphone users now turn to their phones for ideas while right in the middle of a task. Google’s new product announcements will be aimed at creating a better mobile experience because of its increasingly prominent role in the customer journey. The livestream event will be May 5th at 9:30am PT / 12:30pm ET, on their Inside AdWords blog. You can register in the link above and follow it at +GoogleAds page for sneak previews.

 

Google’s Mobile Search Interface

In other Google mobile news, Google has streamlined search results to load faster and be overall easier to use. On April 21st, Google will start considering mobile-friendliness as a ranking factor.

mobile

 

New AdWords Fundamentals Exam

The Google AdWords Fundamentals Exam was recently revamped: finally, the exam has the much-needed changes we’ve all been hoping for. The exam now tests more on the understanding of best practices and the working knowledge of account management. The time allotment and number of questions remains the same, but the passing grade has been dropped to 80%. The recertification period has also changed to 12 months and the previous 10 categories have been pared down to just 3 modules, cutting exam materials down from 150 pages to just 15.

 

LinkedIn Inks Lynda.com Acquisition

In a recent post, I lobbied for consideration of LinkedIn. Soon after, LinkedIn made its biggest acquisition ever – Lynda.com. Lynda.com is a website that provides its users with a plethora of instructional videos. LinkedIn says the acquisition will be about “connecting people to opportunity.”

The first-party data LinkedIn now has access to is giving a golden opportunity to advertisers. For example, imagine Adobe getting its Creative Suite ads in front of design students or recruiters getting notifications when people complete Lynda courses relating to positions they’re looking to fill.

Oh – and yes, Lynda.com offers PPC courses and many other trainings related to positions we’re hiring for!

Comments

Leave a Reply

Your email address will not be published.

Infographics

Zenni Optical – The Lifetime Cost of Wearing Glasses [Infographic]
Internet News

A Smattering of SEO News – Pushing Pandas and Penguins
Infographics

Toy Zoo – The World’s Most Iconic Toys [Infographic]

Ready To Change The Game?

Thank You For Your Interest In Wpromote!

Your message has been received and you will be contacted by one of our marketing specialists shortly. If you have any other questions, please do not hesitate to contact us by calling 310.421.4844 or by emailing sales@wpromote.com. We look forward to speaking with you shortly.

Sincerely,

The Wpromote Team

 
Become An Insider! Never Miss Our Industry-Leading Content

Thanks for signing up to be a Wpromote Insider.
You’ll be the first to get the scoop on our latest services, promotions and industry news.


CONNECT
  • Los Angeles HQ: 310.421.4844
  • Chicago: 312.690.7112
  • San Francisco: 415.423.1535
  • View All Offices
  • Dallas: 214.696.9600
  • Houston: 281.974.5569
  • Denver: 720.583.9064