X
SEPTEMBER 24 & 25
DISRUPT THE MARKETING PLAYBOOK
LOS ANGELES | SEPT 24 & 25
DISRUPT THE MARKETING PLAYBOOK
LOS ANGELES
SEPT 24 & 25
Beachside at:
Fairmont Miramar
Hotel & Bungalows
Santa Monica, CA
Register Now
LOS ANGELES | SEPT 24 & 25
Register Now
written by:

The Plethora of PPC News has some exciting news! Wait, what? News has news? Yes – we are switching up authors this week and every other week moving forward. Stay tuned for more changes!

 

Brand CPCs Surging

This past quarter, for the first time ever, paid search advertisers faced higher costs to show up on their own brand terms on Google than on Bing. Brand keyword CPCs, on average, rose nearly 40% year-over-year, and 10% quarter-over-quarter. Yikes! These keywords include brand + other phrases as well. If you are having this problem, you may want to start filling out this form.

image

 

Google Adds Target CPA And ROAS Projections

Ever wonder if you increased or decreased your target CPA (Cost Per Acquisition) what would happen to conversions and unique conversions? Well, Google has you covered now, if you opt into this automated bidding strategy which uses the past two weeks of data to hit that sweet spot. The idea is to use the historical CPA data while AdWords works to optimize by either  increasing or decreasing conversions to reach the target CPA goal. This update is now globally available as a part of Google’s bid strategy tools.

image2

Comments

Leave a Reply

Your email address will not be published.

Infographics

St. Bernard Sports – Outdoor Events in Texas [Infographic]
Content Marketing

5 Tips to Boost Your Content Marketing Strategy
SEO

5 Common On-Site Optimization Problems and How to Fix Them
 
Become An Insider! Never Miss Our Industry-Leading Content

Thanks for signing up to be a Wpromote Insider.
You’ll be the first to get the scoop on our latest services, promotions and industry news.


Recent Posts
Our 2018 Challenger Summit - Disrupting
The Rise of Online News Consumption &amp
CONNECT