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The social signal revolution has begun folks… and not a moment too soon in my opinion. I don’t know about the rest of you, but I personally am not going to lament the loss of spammy garbage showing up in search engine results pages right next to my SERP query for “baby monkey riding pig” or “most effective way to remove a hamster from a mason jar”.

Google has opened the floodgates with the release of Google+ and the people are primed and ready to take back the Internet, order in the universe is about to be restored. Now, you may think I’m being overly optimistic… and you’re probably right.

For a few weeks now, people (mostly people involved in internet marketing) have been clicking the Google +1 button on websites and wondering where the geeks of Google are going with this “+1-derkind”. Our answer arrived mid last week when Google launched the social networking tool “Google+” to… well… to a select group of experimental chimps like myself. It’s still in the beta testing phase, and it’s far from perfect, but I have to admit… it’s kinda bitchin. A screenshot:

Now, why am I so excited about another social network that looks and acts the same as Facebook minus the cheesy Farmville/Mafia Wars games, overly intuitive ads (seriously, the fact that Facebook knows I like Douglas Adams books is just disturbing) and Movies by Aaron Sorkin… you ask? Because Google has openly admitted that social signals collected from Google+ will be directly affecting search engine results pages in the future. What does this mean? It means that the “Internet” and (perhaps most pertinent to this article) the “Search Engines” are getting smarter.

If Google can effectively aggregate all the data from its Google+ users and integrate that “social signals” data into its regular ranking algorithm criteria of backlinks and other search factors, it is quite possible that in the very near future the practice of wading through substandard websites until you find what you are looking for will be decidedly a thing of the past. Google now has a necessary tool that will allow it to ask its users “hey… what do you wanna see?” It’s a little too early to say that this new Google+ social network “thing-a-ma-jiggy” will be the tool needed to separate the wheat from the chaff that all SEO marketers have been hoping for… but it’s definitely a step in the right direction.


4 thoughts on ““Google+” The End Of SEO As We Know It?
  1. Dom says:

    Hitchhikers Guide to the Universe is overrated.

  2. Rob says:

    I hope you are right, However, this is how I see it: Google was that over-achieving, geeky high school student that knew all the answers. Yeah she screwed up a few times and people laughed at her but hey… she was still so damn smart! Now Google has listened to the ridicule and decided enough is enough. She gets all prettied up and gets a makeover and listens to what other people want so she can make things easier for herself. “Woohoo! Now I’m SUPER popular and everyone likes me!” Google says.

    This is CRAP! Seems like Google is taking the easy way around having to deal with spammy SEOs and content farming. Google is turning their search engine into a popularity contest! This is great for local businesses but it will only make nationally known brands even larger and let the small to medium sized businesses flounder into oblivion.

  3. Ryan Farrell says:

    Sticks and stones may break google’s bones…but that chick controls the internet. I’m kinda with you Rob…google wants a monopoly on information. witness exhibit A)


    As soon as Google is queen of the informational mountain…expect the internet to be Gestapo-esque squeaky clean.

    Dom…you’re a jerk…and it’s hitchhiker’s guide to the Galaxy…some nerd you turned out to be

  4. Webdesign says:

    Google somehow monopolizes the industry.It’s such a jokw how we are controlled by it.

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