Most brand measurement tells you what happened last quarter. By the time you get the data, the budget conversation has already happened—and you lost it.
The numbers are stark: 82% of senior marketers aren’t confident in their brand measurement. 76% aren’t aligned with finance on brand ROI. Traditional brand tracking runs on a 90-day lag.* That’s too slow to act on and too vague to defend in a budget meeting.
In this session from CommerceNext, Wpromote’s VP of Strategic Innovation Christine Schrader walks through the Care Index™, a brand growth model validated across 100+ brands by Northwestern’s Medill School that connects consumer behavior directly to revenue, on a 30-day timeline.
In this on-demand session from CommerceNext, Wpromote’s VP of Strategic Innovation Christine Schrader walks through the Care Index™, a brand growth model that predicts next-month revenue from this month’s consumer behavior, validated across 100+ brands by Northwestern’s Medill School.
Watch now to learn:
- How three consumer-led dimensions predict growth (Know, Like, Care) and what each one actually drives in the business
- Why a 5-point Care increase is linked to 20% lift in business outcomes within 30 days, across 100+ brands in 22 categories
- What your specific brand gap is and why the fix for low awareness looks nothing like the fix for low loyalty
- How to bring brand into the finance conversation with a metric that doesn’t need a translator
Brand measurement has been broken for a long time. It’s time to start fixing it and stop sacrificing growth.
*MMA + Wpromote x Giant Spoon State of Brand Accountability Research
