Paid Social
Break Through Growth Barriers with Full-Funnel Social
Paid social advertising can reach your audience anywhere in the funnel, driving everything from curiosity to conversion. Our social media marketing experts leverage AI-powered insights and inspired creative to drive sustainable growth for your brand.
Don’t let your paid social get stuck in more of the same. It’s time to win more.
Audiences are swimming in a sea of social media advertising, but your brand has the opportunity to break through. Wpromote delivers creative that actually resonates with your audiences and stops the scroll, then deploys our Polaris IQ intelligence platform to measure real-time results and adjust spend across social platforms using advanced AI.
Fuel Social Success with Human Intelligence, Supercharge with AI
Everyone’s doing AI for social, but AI needs creative humans behind it to fuel real innovation. Wpromote helps you scale smarter by combining human expertise, creativity, and ingenuity and AI efficiency to develop campaigns that stop the scroll, connect with audiences, and drive measurable ROI on every placement.
Authentic Connection
Your audience wants meaningful stories on the platforms that shape their world. From Meta to TikTok to Reddit and beyond, our expertise with creators, influencers, and communities keeps you plugged into what matters and responsive to new changes as soon as they happen.
AI-Powered Growth
Harness the power of advanced AI capabilities to find your best-performing creative and maximize ROI with Polaris IQ, then let our team’s advanced knowledge of AI-powered campaigns like Meta Advantage+ unlock your edge in the market.
Continuous Testing
We’re testing tomorrow’s solutions right now. From new platform features to rigorous creative testing, we are running thousands of tests at any given time through Challenger Labs to generate data at scale that powers innovation and unlocks new paths to growth.
Emerging Opportunities
Instagram as an ecommerce platform? TikTok as a search engine? When the game changes in social media, we’re ready to help you find new ways to win with your brand, your data, and your creative.
Next-Level Creative
Performance creative still needs to be creative. We precision-tailor your creative so it actually speaks to your key audiences, backed by hard data, AI tools for optimization, and smart ideas that drive action.
Omnichannel by Nature
We never stop looking for opportunities across channels. From the word “go,” we’ll align your paid social with content, SEO, programmatic, and the rest of your media strategy to build a well-oiled growth machine.
Industry Recognition
Turn Our Top-Tier Social Partnerships into Your Competitive Edge
Because we manage more spend than any other independent agency, we have the highest-level partnership status with all major social platforms and the experts who know how to make the most of those advantages. Whether it’s staying on top of changes with established platforms as a Meta Business Partner or testing out opportunities on TikTok and Spotify, we will help you capture more market share. Get ready to unlock expert partner guidance, access to brand new features, and more.
Your Social Strategy Is Only As Good As Your Ad Creative
Grabbing attention on your customers’ nonstop social feeds is always challenging. The right combination of social strategy, visuals, branding, and copy is crucial. Check out our Ad Creative Bank to get inspired.
Case Study
Building A Social-First Creative Strategy That Drives Full-Funnel Results
Wpromote worked with Hibbett to level up their approach to ad creative and better speak to their target audience, stop thumbs on social platforms, and drive full-funnel direct response, resulting in a net profit increase. It was clear that Hibbett’s creative assets need to be personalized for different audiences and tailored for specific platforms. We found that a mix of branded and ways-to-shop messaging was the most effective, helping to instill trust and drive audiences toward conversion.
Improvement in full-funnel ROAS
More efficient cost per acquisition
Polaris IQ
Advanced Tech Fueling Paid Social That Never Sleeps
Introducing Polaris IQ: an AI-native single source of truth for your marketing data.
Power when you want it.
No more data pull tickets. With Polaris IQ, you have direct self-serve access to all of your data, plus AI-powered tools for media mix modeling, creative optimization and testing, anomaly detection, and more.
Guidance when you need it.
We don’t do “set it and forget it.” Our approach to tech is based on collaboration: between human and machine, between data and art, and between our experts and you.
The Latest Marketing Insights
Frequently Asked Questions
Learn More About Paid Social
How does Wpromote build an effective paid social strategy?
Like all marketing channels, there’s no one-size strategy for paid social media advertising. Finding the right approach depends on:
- Your business goals (awareness, conversions, lead generation, etc.)
- Your target audiences
- Your budget
- Which platforms you’re using
Wpromote’s experts will work with you to build a bespoke paid social strategy from the ground up. Reach out to us, and we’ll be happy to show you our capabilities.
Which social platforms do you work with?
Wpromote is an official social media marketing agency partner of:
- Meta
- TikTok
- Snap
Our agency partnerships let us bring you best-in-class expertise on the platforms shaping 21st-century commerce, plus exclusive first-mover opportunities such as testing new features. We also work with emerging platforms to find opportunities for our clients. Learn more about our agency partnerships.
What is the difference between paid social and organic social?
Paid social is a form of paid advertising: you pay to place ads in social media users’ content feeds. Organic social includes pages like your brand’s own Instagram, Facebook, and TikTok accounts and what you post on these (typically free) accounts.
Organic and paid social can and should work together in a comprehensive social media strategy. Paid campaigns help you draw customers’ attention quickly and reliably, while organic social helps you build lasting, long-term brand equity that’s the foundation of sustainable growth. See how our organic social media marketing services can expand your organic social presence and align it with your paid media campaigns.
Start building the future of paid social
