News
The power behind Wpromote’s marketing prowess is our people. We bring the skills and experience that will help you innovate, think bigger, and achieve the best possible business outcomes.
Top News
Wpromote x Giant Spoon has promoted Ian Grody to the agency’s first global chief creative officer. He will lead an integrated creative practice where brand campaigns, experiential, production, creators, performance creative, and media work together from the outset. His mission: “To make a f*cking dent for our clients.” He sees a world where everything is a canvas, and his new org will deliver a full-funnel, full-service creative practice designed for ideas that travel from IRL activations to For You pages, without losing the creative edge that makes a brand worth remembering.
“Where is my next best marketing investment?” Wpromote Chief Product Officer Tom Hammel has spent eight years answering that question, and it landed him on Ad Age’s 2026 40 Under 40 list. For Hammel, data matters most when it changes what happens next. So he built a bid and budget optimization system that forecasts how each dollar is performing and automatically shifts spending as performance changes. Clients saw an 11% increase in return on ad spend within seven days of activation.
A four-man choir follows a woman from the shower to bed to the doctor’s office, crooning bad advice about her perimenopause symptoms until Jackie Tohn shuts them down. Indie Agency News breaks down how a women-led Giant Spoon team, with Creative Director Lexi Rodriguez, built the Ritual campaign. It runs across linear, digital, and CTV.
Press inquiries
For press inquiries and additional information, contact:
Jenna Wigman, Director of Communications
jenna.wigman@wpromote.com
All News
Wpromote x Giant Spoon has promoted Ian Grody to the agency’s first global chief creative officer. He will lead an integrated creative practice where brand campaigns, experiential, production, creators, performance creative, and media work together from the outset. His mission: “To make a f*cking dent for our clients.” He sees a world where everything is a canvas, and his new org will deliver a full-funnel, full-service creative practice designed for ideas that travel from IRL activations to For You pages, without losing the creative edge that makes a brand worth remembering.
Autodesk CMO Dara Treseder tells Campaign how “The World Is Yours for the Making,” created with Giant Spoon, puts human makers at the center of the AI conversation.
Columbia Sportswear Head of Marketing Matt Sutton tells Marketing Dive how the 88-year-old brand brought humor back with stunts like free fleece for faxed orders. Its dare to flat Earthers to find the edge of the globe won a Cannes Lions Grand Prix. Sutton also reframed the media plan around consumer attention, with Wpromote as Columbia’s media partner. “They’ve done great things in helping us translate that strategy and bring it to life in unique ways,” he says.
“Where is my next best marketing investment?” Wpromote Chief Product Officer Tom Hammel has spent eight years answering that question, and it landed him on Ad Age’s 2026 40 Under 40 list. For Hammel, data matters most when it changes what happens next. So he built a bid and budget optimization system that forecasts how each dollar is performing and automatically shifts spending as performance changes. Clients saw an 11% increase in return on ad spend within seven days of activation.
A four-man choir follows a woman from the shower to bed to the doctor’s office, crooning bad advice about her perimenopause symptoms until Jackie Tohn shuts them down. Indie Agency News breaks down how a women-led Giant Spoon team, with Creative Director Lexi Rodriguez, built the Ritual campaign. It runs across linear, digital, and CTV.
AdForum showcases “The Women’s Health Men’s Choir,” Giant Spoon’s film for Ritual that calls out how often men’s voices still dominate conversations about women’s health.
Shots features “The Women’s Health Men’s Choir,” Giant Spoon’s campaign for Ritual starring Jackie Tohn, in which a male quartet explains a woman’s body to her in four-part harmony.
In a Campaign op-ed, Giant Spoon cofounder Jonathan Haber argues that a media strategist belongs on the creative team from day one. That thinking put a 270-foot dragon atop the Empire State Building for House of the Dragon. “We’ve spent 30 years uniting creative and media on the org chart,” he writes. “It’s time to unite them inside the idea itself.”
“Sometimes, good advertising hurts. And that’s not a bad thing.” In Campaign’s Private View, Giant Spoon Chief Creative Officer Ian Grody spotlights campaigns that celebrate effort and grit in an age of AI ease. His examples range from a Nike street race for a month of New York rent to a boulder shoppers must climb to enter a store.