News

Wpromote, Ad Age’s 2025 Performance Marketing Agency of the Year, has acquired Giant Spoon, a Cannes Lions–winning full-service creative agency, to form Wpromote x Giant Spoon. As one unified team, they will deliver what the industry has long promised but never achieved: marketing that works for both the CMO and CFO.

As AI-powered search reshapes how consumers discover information, agencies are gaining clearer insight into what it means for brand performance. New findings in Ad Age show that while AI search is reducing website traffic, it is not hurting conversions and, in some cases, is improving them by sending brands fewer but more high-intent consumers. Wpromote’s SVP of Earned & Owned Media, Rachel Klein, shares her perspective on why declining clicks do not necessarily signal declining results and how marketers should adapt in the age of AI search.

Wpromote has been named one of Ad Age’s Best Agencies of 2025, recognized for its Challenger Framework and its full-funnel approach to performance marketing, powered by its intelligence platform Polaris. The profile highlights how Wpromote is redefining agency value by pairing strategic clarity with advanced measurement and technology to drive meaningful business impact for brands.