Mike’s areas of expertise are: PPC Management, Search Engine Optimization, Social Media, Email Marketing, Conversion Optimization and Media Buying.
Attending Dartmouth College in 2001, Mike recognized the need for a greater digital visibility for all businesses. Wpromote was born out of Mike’s Dartmouth College dorm room in 2001 as a way to help companies garner and increase their online presence through online advertising.
After narrowly avoiding the pull to investment banking and graduating with a degree in Economics and Computer Science in 2003, Mike returned to Los Angeles to grow Wpromote. Recruiting two childhood friends to join the Wpromote team (who remain the COO & CRO, and ironically enough, are both named Mike), they began expanding into high-end search engine marketing and developing the technology platform that would become revolutionary to online marketing and the backbone of Wpromote’s offering.
Today, Mike is one of the most respected leaders in the tech and online industry. He is a trusted speaker at well-known industry conferences, and a regular columnist in Inc. Magazine. He is a member of the Google SEM Council and on the board of the Search Engine Marketing Professional Organization in LA. In 2007 he was featured on Inc Magazine’s list of “30 CEO’s Under 30 to Watch” and in 2008 Mike received the PriceWaterhouseCoopers Entretech Award for Entrepreneurial Spirit.
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