Viral Case Study
Check out some of the recent Viral Marketing success stories.
SaveTheBiz.org
SaveTheBiz.org produced a short PSA video with the voluntary help of their many industry friends. In turn, Wpromote donated our time and resources to creating Savethebiz.org's website and seeding their video across the Internet. To promote the website and video, we used organic seeding techniques to ensure that they were publicized over a variety of online outlets. In particular, we tapped into the vast array of entertainment blogs and websites to link, embed, and write about the SaveTheBiz.org video.
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Results
Total Video Views:
Video Comments:
Total E-mail Replies:
Total Unique Site Visits:
Total User Engagement (All Views, Comments, And Website Hits)
Total Interaction Ratio (Comments & Replies/Total Video Views)
10,921
75
65
17,565
10,994
2.47%
Extrabux.com
Extrabux.com is an online shopping business which gives users the opportunity to receive cash back on transactions conducted through their site. Extrabux hired Wpromote to increase their online presence in a fun and self-sustaining way. Wpromote's solution was to create the Extrabux.com Dance-Off Contest to launch simultaneously with the Extrabux website.
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Results
Video Views:
Video Comments:
Video Responses:
Total Views of Video Responses:
Total Comments on Video Responses:
Total Channel Friends:
Total User Engagement
Total User Interaction Ratio
9,525
92
39
36,710
710
497
48,968
2.71%
Universal Music Group
Universal Music Group (UMG) is the largest business group and family of record labels in the recording industry. When UMG came to Wpromote their campaign goal was simple - lots of exposure with a limited budget. For unknown artists, this means getting their name on the map. We use text ads, image and flash banners, video seeding, and paid placement to ensure that they are publicized across a variety of online outlets. For established artists, we strategically target their existing audience base as well as reach out to new fans through contextual advertising, video sharing and social networking sites.
-----------------------------------------------------------------------------------------------------------------Results
Clicks: 734,648
Impressions: 2,493,118,853
Lifehouse
Lifehouse is an American rock band. They came to prominence in 2001 with the hit single "Hanging by a Moment" from their debut major label album, No Name Face. After Lifehouse droped off the iTunes Top 10, UMG came to us. Through an extensive campaign in which we redirected traffic to their iTunes page, Lifehouse sales revived and the band ended up back in the iTunes Top 10.
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Results
Clicks: 125,654
Impressions: 225,899,719
