Social Media Case Study
Management Of Social Media Engagements & Contests
Dearfoams had a strong brand identity that they were having trouble conveying on their Social Media profiles. Their primary goals were to widen their audience and reach a younger demographic, while staying true to their brand. To satisfy these needs and create a high-performing Social Media campaign for this online and offline brand, Wpromote performed the following tasks:
- Created Brand Cohesiveness Throughout Profiles
- Developed a Shop & Share Tab on Facebook
- Managed a Targeted Facebook Advertising Campaign
- Reached Out to Celebrities to Receive Tweets
- Used Social Profiles to Drive Offline Sales
- Provided a Reputation Management Strategy
- Generated Excitement on YouTube Channel
- Implemented a Strategic Twitter Strategy
"It’s been a pleasure working with Wpromote, their professionalism and expert counsel have really allowed us to grow as a brand. I couldn’t be happier with the quality and customer service we receive!"
Each quarter Wpromote creates and manages the execution of a contest that is promoted on Dearfoams’ Social Media profiles. In addition, weekly giveaways are used to keep fans and followers engaged. These initiatives are extremely popular with the young demographic Dearfoams wanted to reach. The users involved in the promotions act as brand evangelists by sharing, tweeting, liking posting and performing other activities to promote their entries.
The Results
Dearfoams already had a strong Social Media presence, but Wpromote’s efforts took it to the next level. The Facebook Advertising campaign reached a targeted audience of over 138,726,660 potential customers, we maintained a 1:1 follower/following ratio on Twitter and the promotions became extremely popular, being duplicated by many other brands on Facebook.
14.9% Increase in Facebook Fans.
26.5% Increase in Twitter Followers.
68% Increase in YouTube Views.
About Dearfoams: Dearfoams is one of the world’s most recognized comfort lifestyle brands. Created in 1947, Dearfoams pioneered foam-cushioned slippers that deliver ultimate comfort. Nearly 65 years and more than a billion pairs later, people still love Dearfoams’ exceptional comfort, style, functionality and quality. Their slippers feature the “Dearfoams Difference”, a multi-density cushioned comfort system that help make Dearfoams slippers unlike any other.
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