Social Media Approach

It’s Not One Size Fits All

If there is an opposite of "one size fits all", the right Social Media strategy would be it. A well executed Social Media strategy needs to represent the voice of your brand and your values as well as educate and engage your audience, expand your footprint and positively impact your bottom line. Taking that all in, it's no wonder that so few brands have cracked the code. At Wpromote, our goal is to do exactly that, and leverage Social Media to positively impact your overall online presence.

Messaging Optimization

With Facebook revealing that only 12% of Facebook posts ever even reach their followers**, understanding and optimizing the frequency and messaging mix has a monumental impact on the success of your Social Media campaign. At Wpromote, we understand and embrace this. We group all types of messages into three main buckets of message types:

  • Transactional Messaging - Promotions, sales, links to the eCommerce store, new products and services
  • Engagement Messaging - Elicits audience participation with photos, polls, voting and questions
  • Community Messaging - News about charity, industry updates and relevant third-party content

For every Social Media client, the optimal mix of these message types varies, and by tracking the engagement and ROI from each of these message categories we arrive at the optimal mix for your brand. For example, an eCommerce store with a strong following might arrive at a mix of 25%-40%-35% for the three messaging buckets.

Inside each of these broad buckets of messages are dozens of variations: for your brand, users may be more active in answering questions than posting photos. By optimizing both across our three defined buckets as well as within them, we dramatically increase the reach and impact of our clients’ Social Media campaigns.

Social Media Promotion Initiatives

Within the passive but constantly “on” environment that is Facebook, you need to stand out from the noise with Social Media Promotions in order to have the periodic “pop” that will deliver your ROI.

With an arsenal of initiatives at our disposal within your Social Media campaign, we start by working backwards from your business goals: are you looking to sell products, generate leads, drive offline actions such as walking into a store or dealership, expand your Social Media footprint or achieve a combination of those goals?

Once this is understood, we create a Social Media Initiative Calendar and hit the ground running, using a broad array of initiatives:

  • Contests & Giveaways
  • Photo or Video Submissions
  • Content-Sharing Initiatives
  • Printable Coupons for Offline Interactions
  • Online or Social Media Exclusive Deals
  • Incentives to Visit Website

The "+1" & Facebook "Like" Effect

The effect that a successful Social Media campaign has, no longer ends at the gates of Facebook, Twitter or Google+. Rather, the impact of the ubiquitous Facebook “Like” button and the Google “+1” button now has the ability to profoundly impact SEO rankings and PPC results.

Every time a user clicks a "Like" or "+1" button – whether on a Google search results page, an eCommerce store, within or outside of Facebook or reading the news online – this data is fed to Google and Facebook, and becomes the “Social Endorsements” that we are now seeing directly integrated into the search results of Google and Bing.

What happens now? When anyone connected to you on Facebook or any of Google’s services (such as Gmail) searches for something, data from those buttons now result in thumbnail images and very clear social endorsements, which result in higher clickthrough rates, more conversions and ultimately higher SEO rankings and lower PPC costs. The tremendous takeaway here is that a successfully implemented Social Media campaign and social strategy now impacts the results of your other avenues of online marketing.

Social Media Monitoring

Social Media is not just about creating the conversation, educating and striking interest; it is also about listening. It can be an invaluable tool to address customer service, solve problems, improve products and ultimately provide a better business relationship with your customers.

Your customers, and potential customers are talking to you, talking about you and talking for you. You just need to know where to listen and how to digest and draw powerful conclusions from them.

As part of our Social Media campaigns, we are your ears to the ground. We help identify sentiment trends, customer needs and opportunities to improve, and use that to help optimize your Social Media communication as well as improve your products, services and customer experience.

Social Media Reporting

The reporting elements of Social Media campaigns include the “what”, the “why” and the “what’s next”. Reports are a mix of both metrics and analytics to gauge overall progress as well as how results affect future strategy, as Social Media campaigns are inherently a fluid process. Social Media reporting includes:

  • Statistics on Messaging Views, Comments, Shares & Favorites
  • Qualitative & Quantitative Analysis of User Interactions
  • Buzz & Sentiment Analysis
  • Screenshots of Editorial & Feature Placements
  • Results of Social Media Initiatives
  • Commentary on Forward-Looking Strategy

Call Today 866.977.6668

Request Consultation

7-time honoree on the Inc 500|5000 list of the fastest growing
private firms in the country. We think that’s pretty cool!

Ranked the 4th Best Place To Work in Los Angeles by the LABJ.
Join the Wpromote family!

The only company in the country to be an invited member of the
Google Client Forum, Google SEM Council and Social Council.

Our COO holds the record for highest score on
Google’s Display Advertising Advanced Exam.

Wpromote’s website won an ADDY award for
best B-to-B HTML website.

Mashable called our Fiestabo campaign for Ford one of the
Top New & Innovative Social Media campaigns.

Wpromote was born in a tiny Dartmouth dorm room
in 2001 by Michael Mothner

37% of Wpromote’s employees graduated from the same
high school, Mira Costa in Manhattan Beach, CA.

66% of Wpromote’s employees went to college in sunny California,
USC being the most popular choice.

7 miles is the average commute for a Wpromoter.
Distances range from 1.2 miles to 29.5 miles.

Wpromote’s employee heights range from 5’ to 6’8’’.

Our clients love visiting us on Thursday.
That’s when the masseuse is here.

We have been helping businesses succeed online since
2001, three years before Facebook was created.

In 2004 Wpromote had 3 employees, all named Mike.
All three are still here and act as CEO, COO & CRO.

What truly sets us apart are the 100+ passionate, creative
and driven people that make up the Wpromote team.

Work hard, play hard and shatter our client’s
expectations every day. That is the Wpromote way.

We experienced a 96% Client Retention Rate last year
thanks to our employees amazing effort and dedication.

In 2007 Wpromote was ranked as the 62nd fastest
growing business in the country.

Microsoft Preferred Agency
Recognized adCenter Experts
Inc. 500|5000
Six Time Honoree
Google AdWords Partner
Nation's Highest Score
Better Business Bureau
BBB Accredited Since 1999
Los Angeles Business Journal
#4 Best Place To Work In LA
Deloitte Technology Fast 500
Awarded In 2010 & 2011
Wprogram Signup
Sign up for tips, insider
info & much more!
Thank you for signing up to receive The Wprogram newsletter.
You’ll be the first to get the scoop on our latest services, promotions and industry news.

Get in touch

Client Login

Request Consultation

Interested in an audit or want to learn more about Wpromote’s services?
Request a consultation today!


Sign up for tips, insider info & much more!

©2014 Wpromote Inc.