Approach

If there is an opposite of "one size fits all", the right Social Media strategy would be it. A well executed Social Media strategy needs to represent the voice of your brand and your values as well as educate and engage your audience, expand your footprint, and positively impact your bottom line. Taking that all in, it's no wonder that so few brands have cracked the code. At Wpromote, our goal is to do exactly that, and leverage Social Media to positively impact your overall online presence.

Profile Creation & Optimization

Social Media profiles are the front-facing foundation of Social Media campaigns. As we launch Social Media campaigns, we create and optimize educational, persuasive, fun and personality-driven profiles that represent your brand’s look, feel and style. Profiles are not cookie cutter, they are your brand’s first look, feel and smell, and they need to draw users in and entertain as well as educate.

Messaging Optimization

With Facebook revealing that only 12% of Facebook posts ever even reach their followers**, understanding and optimizing the frequency and messaging mix has a monumental impact on the success of your Social Media campaign. At Wpromote, we understand and embrace this. We group all types of messages into three main buckets of message types:

• Transactional Messaging, which includes promotions, links to the eCommerce store, introduction of new products, services, sales, or specials.
• Engagement Messaging, those that elicit audience participation and community interaction, including posting photos, responding to polls, and voting on brand decisions.
• Community Messaging, which is where your brand gives back, provides links to third-party content, educates the community, and promotes the interests of its fans.

Social Media Promotion Initiatives

Once this is understood, we create a Social Media Initiative Calendar and hit the ground running, using a broad array of initiatives:

• Contests & Giveaways
• Photo or Video Submissions
• Content-Sharing Initiatives
• Printable Coupons for Offline Interactions
• Online or Social Media-Exclusive Deals

The ‘+1’ & Facebook ‘Like’ Effect

The effect that a successful Social Media campaign has no longer ends at the gates of Facebook, Twitter, or Google+. Rather, the impact of the ubiquitous Facebook “Like” button and the Google “+1” button now has the ability to profoundly impact SEO rankings and PPC results.

Every time a user clicks a ‘Like’ or ‘+1’ button – whether on a Google search results page, an eCommerce store, within our outside of Facebook, or reading the news online – this data is fed to Google and Facebook, and becomes the “Social Endorsements” that we are now seeing directly integrated into the search results of Google and Bing.

What happens now? When anyone connected to you on Facebook or any of Google’s services (such as Gmail) now searches for something, data from those buttons now result in thumbnail images and very clear social endorsements, which result in higher clickthrough rates, more conversions, and ultimately higher SEO rankings and lower PPC costs. The tremendous takeaway here is that a successfully implemented Social Media campaign and social strategy now impacts the results of your other avenues of online marketing.

Social Media Monitoring

As part of our Social Media campaigns, we are your ears to the ground. We help identify sentiment trends, customer needs and opportunities to improve, and use that to help optimize your Social Media communication as well as improve your products, services and customer experience.

Social Media Reporting