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SEO Approach
Organic Search Engine Optimization is a phenomenally disjointed, debated, and even derided industry. It is shrouded in secrecy (think Google’s famed algorithm), tainted with spam (from link farms to doorway pages), and the only thing that is universally agreed upon is how incredibly powerful and valuable it can be, when executed well.
Wpromote’s approach to SEO is strikingly simple: to combine proven, powerful methods that create long-term SEO results with cutting-edge, competitive techniques that give our clients an immediate leg up over the competition. How do we do it?
Keyword Research and Analysis
Every SEO campaign at Wpromote begins with a deep analysis into your business, your products and services, your competition, and your industry. Understanding what influences your prospective customers, where and how they search online, and what differentiates you from your competition can have a significant impact on the keywords we target and goals we set out from day one.
Website Architecture
Your website may be pleasing to the eye, but if it does not provide a great, intuitive user experience or the search engines are unable to digest the content that it contains, then it is nothing more than another pretty face. Our SEO approach includes an ongoing technical and user-experience analysis to determine how on-site factors contribute to rankings. We take these findings and make continuous improvements to the website.
Improvements Include:
- Keyword placement
- Use of page titles and meta descriptions
- Presence and accuracy of HTML and XML sitemaps
- Internal linking structure
- Website architecture and programming
- Proper use of domains and redirects
- Presence of 404 error pages
Custom Content Creation
The constant growth of the content on your site is an integral aspect of building reputation, authority, and ultimately rankings in the eyes of Google, Yahoo, and Bing. Content must be unique, relevant, have optimized keyword density, be placed and interlinked optimally, and added to in a timely, consistent manner. Our dedicated team of copywriters, working hand-in-hand with our content optimization experts, ensure that your site’s content strategy is expertly executed.
In-Bound Link Building
Having a website with a solid foundation, pleasant user-experience, and a plethora of new content is only half of the battle of achieving top rankings, especially in competitive industries. In-bound links from authoritative, highly visited sites is absolutely essential to leapfrog your competition. Wpromote’s approach towards link building is powerful and cutting edge.
Link Building Strategies Include:
- Infographic creation, design and outreach
- Digital PR
- Strategic link building
- Custom badging initiatives
- Proprietary “low hanging fruit” link acquisition
From deep technical expertise to great content, digital PR, and outside-the-box strategy, execution of a successful SEO campaign is no trivial feat. At Wpromote, we bring together all the right pieces and deliver exceptional results.
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