The Nuts and Bolts of PPC

Our proprietary keyword research tools will ensure that the client's campaign encompasses every possible and relevant search term, which may include the following:

By utilizing different matching types and adding in locations, abbreviations and all related keywords, the campaign will target users who are specifically searching for the client's unique product or service. Through creative management and landing page development, we can focus more on "capturing the lead/sale" by creating a better ad match and sending to the appropriate landing page.

Campaigns can be targeted towards users in the geographic location that our clients serve. PPC budgets are never wasted on visitors that are outside the targeted location, which allows for precise and efficient spending.

Wpromote has the ability to track all aspects of the campaign's effectiveness. Wherever applicable, Wpromote implements advanced ROI tracking software to trace all leads, sales, and downloads, as well as the ad creative and keyword that generated the conversion. Wpromote's Call Tracking service allows us to track all calls coming through a client's website. In addition, Wpromote can create individual phone numbers for Google, Yahoo and MSN or even for groupings of keywords.

Ad copy analysis and testing is a highly useful, yet often overlooked component of effective online advertising. Even minor adjustments in ad copy can create dramatic results. Through Wpromote's exhaustive ad copy research and A-B ad copy testing techniques, we maximize click-thru rates in order to obtain the lowest overall cost per conversion.

Wpromote's dedicated management team will ensure that your account is as efficient as possible by scrutinizing the frequency, type and amount of clicks received and continually evaluating the success of keywords. Wpromote also monitors bids, positions, clicks, conversions, and keyword activity, 24 hours a day.