Where PPC advertising is unmatched in targeting, online Display Advertising is the king of reach, impact and branding. From product launches to growing brands, or simply growing beyond the limitations of search, Display Advertising reigns supreme.
Wpromote Does It Better
With testing, optimization and ROI running through our core, Wpromote is uniquely positioned to run Display Advertising campaigns that outperform what was previously thought possible.
Traditionally, Display Advertising was thought of as an extension of traditional offline campaigns. This treatment, however, overlooks the power of the paradigm, and can help us rethink the way we integrate on and offline campaigns. With Display Advertising, we can target users by demographic, interest and online behavior. Similar to PPC, we can optimize in real-time and demonstrate influence, lift and ROI.
Flipping Traditional Thinking On Its Head
For brands that run traditional offline advertising, the online component is an afterthought at best. With Wpromote’s help, however, the world’s smartest brands are rethinking campaign design and messaging using the power of online testing.
Traditional Campaign Design
Online Campaign Design
The Right Message, At The Right Time
The days of the set-it-and-forget-it banner ad buys are long gone. Today at Wpromote, we build custom campaigns that, like paid search, are continuously optimized to maximize results. Campaigns can be targeted by:
- Website & Online Usage
- Demographic Bucket
- User Behavior
- Dynamic Contextual Targeting
- Time of Day & Day of Week
- Geographic Location
Endless Creative Options
Campaign messages can be uniquely created based on user targeting, and the message delivery is far beyond the classic “banner.” Creative options include:
- Custom Textual Ads
- Video Overlay
- Pre-Roll, Post-Roll, Interstitial Video
- Rich Media/Expandables
To learn how Wpromote can help you improve your results and get more value from every marketing dollar you spend, request a consultation.
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