PPC Management Case Study

Increasing Revenue Through Campaign Restructuring & Integrated Management

Zenni Optical’s paid search and online media buying campaigns had hit a plateau; they could not reach the volume or revenue numbers they desired. Wpromote was excited to work on Zenni’s campaign, understanding that the opportunity was vast, but there were many obstacles to overcome before the campaign could be accelerated and perform at anticipated levels. In addition to fixing obvious roadblocks in the existing campaign, Wpromote worked to integrate our unique strategy and techniques to maximize benefits. Below are just a few of the initiatives implemented to help optimize and in turn dramatically improve the campaign.

  • Restructured & Expanded AdWords Account
  • Segmented Campaigns Based on Device Type
  • Regular Multivariate Testing of All Ad Elements
  • Developed Innovative Strategies to Compete in Competitive Industry
  • Ongoing Optimization of Campaign to Reach Highest ROI
  • Creating a Cohesive Message Between Search, Ad & Landing Page
  • Redesigned Display & Remarketing Ads to be More Engaging
  • Provided Recommendations on How to Improve Landing Pages
  • Implemented New Promotional Initiatives Across the Campaign
  • Developed a High Performing Facebook Advertising Campaign

The Results

  • Increased ROI by 155%
  • Increased Volume by 359%
  • Savings of Over $170,000/Month
  • Decreased Cost/Sale in Display by 46%

The launch of Zenni’s restructured and optimized campaign hit the ground running with overwhelming success. Their overall goal of achieving increased revenue month over month was shattered. The following are just a few of the impressive statistics of improvements Wpromote made to Zenni’s paid search and display advertising campaigns.

About Zenni Optical: Founded in 2002, Zenni is a leader in manufacturing fashionable prescription eyeglasses. Zenni uses the latest in modern materials, manufacturing and marketing systems to bring their products directly from their facilities to their clients, providing them with great looking and affordable products. Zenni’s user-friendly website, with their custom frame fit tool, enables customers to easily order prescription eyeglasses online with confidence.

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