PPC Management Case Study
Pay-Per-Click Management For A Growing Startup
PetFlow, a newly established online pet food delivery service, was looking for an SEM agency to maximize their marketing efforts and ensure company growth. PetFlow had recently launched their PPC campaign, but realized they needed help in lowering their CPA to capitalize on every marketing dollar spent.
The website had thousands of products, regular promotions and two types of orders — single purchases and recurring service purchases — that needed to be strategically integrated into their advertising campaign on the search engines. Wpromote optimized the campaign by performing the following tasks:
- Created Two Separate Camapaigns, Brand and Category, to Improve Targeting and Optimization Capabilities
- Adjusted All Landing Page URLs, Directed Users to Brand Specific Pages Instead of Generic Pages
- Set Up Detailed Revenue Tracking, Down to the Keyword Level, with Custom Tracking Pixel
- Added Promotions, Sales and Differentiating Factors, Such as Free Shipping, in Ads Whenever Possible
All of these techniques, along with additional optimization strategies, lowered the cost per acquisition (CPA) even further than PetFlow thought possible.
The Results
In the first three months of service, we saw overwhelming improvement across campaigns. In both campaigns we were able to significantly increase the number of conversions while decreasing overall spend, saving PetFlow thousands of dollars.
About PetFlow: Founded in 2009, PetFlow was created for one reason, to ensure pet owners never run out of food for their pets. Offering a wide selection of healthy pet foods and treats, PetFlow’s subscription delivery service gives pet owners a constant supply of food delivered right to their doors. Their easy-to-use site allows users to simply select their favorite pet food, set up a customized delivery schedule and make adjustments to it as time passes to fit their pets exact needs.
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