Paid Search
Turn Paid Search into an AI-Powered Acquisition Engine
AI-powered campaigns and an evolving SERP are changing the world of paid search fast. We combine innovative strategy and technology with 20+ years of paid search agency experience and top-tier partnerships with Google and Bing, so we move fast and drive the conversation.
Tired of Wasting Ad Spend? Stop Guessing, Start Growing.
Today’s campaigns demand constant movement, smarter creative, and strategies built for AI-first platforms. We make sure you win even when the rules are changing: more qualified traffic, fewer wasted dollars, and a search strategy that evolves as fast as your customers do.
We Never Set It and Forget It
AI-powered campaigns have changed the paid search game for good. Our experts will help you pinpoint your ideal strategy based on profitability, product types, budgets, and bid strategy targets so every campaign drives maximum business impact.
Smarter Structure
Your strategy and campaign structure will align with your business goals and integrate seamlessly with organic search, social, and the rest of your media mix.
Strategic Bidding
We leverage automated bidding to quickly follow and capture demand, while Polaris IQ Anomaly Detection makes overspending a thing of the past.
Creative That Connects
The SERP is no longer text and blue links. We build high-impact, diversified creative that connects with your target audiences and feeds AI-powered campaigns like Performance Max.
Agile Optimization
We harness the combined power of advanced modeling, incrementality testing, and real-time insights from our Polaris IQ platform to continuously optimize campaigns so they reach their full potential.
Certified Expertise
Our paid search experts never stop learning and exploring what’s next for our clients, earning certifications for everything from Search Ads 360 to Feedonomics.
Risks That Get Rewards
We don’t stand still, and we don’t fly blind. Our experts push you forward with calculated risks, rigorous testing, and constant engagement with the bleeding-edge frontiers of AI technology.
Industry Recognition
Wpromote showed us how to use Google in a way we never have before.
They overcame our skepticism and helped make our growth exponential on channels that hadn’t worked previously.
Joe Kudla
CEO & Founder, Vuori
Masters of Performance Max
Our certified paid search experts stay obsessively well-informed about the constantly shifting world of paid search. As a Google Premier Agency Partner, we make sure our clients stay ahead of the competition with access to new alpha- and beta-stage products. We collaborate with Google, Bing, and other partners to develop new products and experiences that will shape the future of the SERP.
Discover more ways to win with digital-first media expertise.
Case Study
Maximizing revenue with AI-powered paid search
To help REEF increase revenue and expand into new audiences, Wpromote crafted an innovative paid search strategy to maximize AI tools like Google’s Performance Max campaigns to unlock incremental growth.
After segmenting the PMax structure into three different campaigns, Wpromote could control category-specific ad visibility before optimizing each campaign based on historical ROAS learnings to drive overall efficiency.
Increase in revenue
Improved CVR
The expertise we get with Wpromote and Google is second to none.
They are an integral part of our marketing team, and it leads to outstanding results.
Mark Brutten
Director of Brand Marketing, Zenni
Polaris IQ Data and Insights That Maximize Paid Search ROI
You need a truly unified data solution with native AI integration. That’s why we built Polaris IQ.
Power when you want it.
Polaris IQ gives you direct self-serve access to your data, plus AI-powered tools for creative audits, media mix modeling, anomaly detection, and more.
Guidance when you need it.
You don’t win on autopilot. Every Polaris IQ deployment is a partnership with our experts, who help you maximize every insight.
The Latest Marketing Insights
Frequently Asked Questions
Learn More About Paid Search
How does paid search help my business?
Paid search is one of the fastest and most reliable ways to get your message to customers. The paid search toolbox, when it’s used correctly, lets you target an endless variety of customers at many different points in their journey. As a paid search marketing agency with over 20 years of experience, we’re here to help you use paid search to achieve the growth you need.
Which platforms should I be running paid search ads on?
We’re here to help you figure that out! Google is a given for most brands, but with customers increasingly searching on YouTube, Amazon, TikTok, and many others, we use our test-and-learn methodology to identify which platforms are relevant to your audience. Then, our experts build you a media plan from the ground up to help you spend smarter and maximize your ROI from paid search.
Do I need paid search and SEO?
SEO and paid search are the peanut butter and jelly of digital marketing: effective on their own, but on a different level when teamed up. Paid search gets your brand in front of customers’ eyes right now, while organic SEO is a long game designed to build your brand’s presence and authority over time. By combining your paid search strategy with organic SEO, you can expand your search real estate across the results page, drive more traffic, and even explore ways to capture AI results.
How does Wpromote maximize paid media ROI?
Our Polaris IQ platform is purpose-built to deliver better ROI from paid media, with tools to optimize every element from budgeting to creative. Growth Planner and Media Mix Modeling use machine learning to help you identify the right-sized budget and most effective channels for every ad dollar. Meanwhile, Creative Audit deploys advanced AI to amplify your most high-performance creative, and Anomaly Detection helps you spot both potential pitfalls and big opportunities to boost your ROI.
Unlock the Performance Your Ads Deserve
