Questions Answered, Problems Solved
- General Performance Marketing Questions
- How does Performance Marketing work? How much does it cost?
-
Performance Marketing means that our clients only pay when results are achieved. We launch massive search engine campaigns, pay for the clicks directly, and are paid based on actual sales made or leads generated. Our profit is the difference between our commissions generated from sales, and our costs in the search engines. Thus, we absorb 100% of the financial risk associated with the search campaign.
Close - What are the requirements to be a Performance Marketing Client?
-
Ideal candidates are leaders in their field, have made significant investments into the online space and pay commissions that allow Wpromote to launch extremely comprehensive campaigns.
Close - This is great! Why don't you do this with more clients?
-
With Wpromote leveraging significant technical and financial resources to launch our Performance Marketing campaigns, we can only work with a select group of clients, and for us to launch a test campaign we need to be confident that the market conditions exist for the success potential to be significant.
Close - Is Performance Marketing the same as affiliate marketing?
-
Yes, performance marketing is the same as affiliate marketing. However, Wpromote is not your typical affiliate marketer. We utilize powerful, proprietary technology, have extensive technical and financial resources. When we work with a client, we are nearly always the highest producing affiliate partner.
Close - Does Wpromote link to our website or do you build out new web properties?
-
Both. Our approach varies depending on the market dynamics and the search policies of our Performance Marketing partners. Sometimes our paid search campaigns link directly to our partner's web sites, sometimes we build out custom portals and web properties, and sometimes we operate on both fronts to maximize the volume of sales we are able to generate.
Close - Do I have to use an Affiliate network to use Performance Marketing?
-
Most of our partners use an affiliate network such as Commission Junction or Linkshare to act as a technology and financial intermediary. However, this is not a requirement. We have technology that can track sales and leads, and can integrate this direction to your web site outside of the confines of one of the affiliate networks.
Close