In early 2009, Yola had already established itself as the premier provider of solutions for small businesses looking to build their own websites. However, the company was faced with a dilemma. While it had an overwhelming level of traffic and users, these clients proved difficult to monetize given that so many of Yola’s tools were free. As part of the company’s efforts to offer new paid services and features with clear added value to justify the costs to small business customers, Wpromote and Yola began working together to create an integrated paid search advertising product. The result was building QuickList into Yola’s standard offering of services and a vast improvement to its average revenue per user. To date, hundreds of Yola’s customers have signed on, and the growth rate only continues to accelerate.
Nucleus Worldwide is an automotive-focused advertising agency comprised of industry veterans with an impressive track record of success working with brands such as Lexus, Toyota, Ritz Carlton and Starbucks. However, the team found that many of its clients were stuck in the dark ages using only traditional advertising channels and operating antiquated websites that took little advantage of current technologies or social media outlets. The company came to identify that in fact, the automotive sector as a whole was heavily underserved when it came to next-generation advertising solutions, and so they embarked on a mission to deliver those services and establish themselves as the preeminent provider of both traditional and online marketing strategies. Armed with its extensive creative experience and industry expertise, Nucleus teamed with Wpromote to assist on the delivery and execution of the online campaigns and now brings these solutions to automotive groups and dealerships around the country.
Multinational Media Conglomerate
One of Wpromote’s most successful partnerships is one we can’t talk about. A universally known media empire operated a large number of online properties and traditionally monetized these by selling ad inventory to a large and established client base. However, the company realized that it was leaving money on the table by not leveraging these existing relationships and selling additional services beyond display ad space. At the same time, it was important that the partner maintain its brand name and relationship with the advertisers so it sought out an agency that could tailor a solution for these needs. Wpromote worked with our partner to create a fully white-labeled solution and now empowers their vast sales force to offer an entirely new set of services to existing clients. This relationship should generate sales of well into the six figures in the first year alone, and new clients are expressing interest everyday.