Questions Answered, Problems Solved
- General Questions
- Who is Wpromote?
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Wpromote is one of the world's leading full service search engine marketing firms. Since 2001, we have helped over 10,000 clients across the globe achieve their online marketing goals. We provide a wide range of search engine marketing service for small and large businesses alike, from our revolutionary and affordable QuickList service to our Integrated Search Solutions consisting of synergistic PPC Campaigns and Search Engine Optimization.
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- What is MarketLocal?
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With MarketLocal, we set out to remove every possible barrier to a successful online presence, and create the first end-to-end online marketing solution. We build a professional website from the ground up to convert visitors into leads, and a search marketing campaign managed by the leading PPC Management firm. Both employ our powerful paid search technology, which is truly an unmatched solution. Vertical by vertical, we are changing the face of online marketing.
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- What makes MarketLocal different from other options to get a good web site?
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There are way to develop a good-looking web site. However, some web design firms build web sites to look good, not perform well. This is where MarketLocal stands out. Wpromote is not a web design firm; we are a search engine marketing firm obsessed with results. We created MarketLocal to bring a truly comprehensive solution to our clients.
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- When will you provide MarketLocal service for my profession?
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Soon! We are rolling out service for new professional verticals every few weeks. Want to make sure yours is next? Let us know you want MarketLocal for your line of work; we will do our best to make it happen!
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- Can I use MarketLocal if I already have a website?
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Yes. if you have a web site already, we can absolutely launch a comprehensive search engine marketing campaign for you. In addition to our fully comprehensive packages, we offer the search engine marketing service a la carte.
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- Web Site Questions
- What is involved in getting my website built?
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It's a breeze! After returning your MarketLocal proposal and payment, you pick your desired template to be customized, provide us with all of your business information and we take care of the rest! Generally, within a week your site is live and we begin your search engine marketing campaign as soon as the site is completed.
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- How does securing the www.mycompany.com address work?
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When you sign up for MarketLocal service, we will provide you with several available options for domain names, which can relate to your name (www.DrJohnsonDDS.com), business name (www.PalmWestDentists.com) or business locale (www.HermosaDentist.com). Once you let us know your preference, we purchase the domain in your name and begin building your web site.
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- Who hosts the web site and provides email service?
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Wpromote does it all. We purchase the domain, host the site, set up email either as you@yoursite.com or set it up to forward to your current email, whatever your preference. All hosting and email charges are included in your monthly MarketLocal service.
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- What happens with my website if I don't want to continue with service?
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Your website is yours to take with you if you ever want to pursue other options outside of MarketLocal. This happens once your initial contract with Wpromote is complete, which we include to subsidize the website design cost. You own the site and the content and can do with it what you like. That said, we will do everything in our power to make MarketLocal a success for you.
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- Search Engine Marketing Questions
- Why is it important to have a strong online presence?
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The Internet is quickly becoming the #1 information source in the world. Over seventy percent of Americans now have Internet access and use the major search engines to find services they need. Just building a website and hoping it receives traffic is no longer enough to succeed online. It has now become a necessity for any business practice hoping to expand their clientele to have a high profile Internet presence. This involves a professionally built website, an expertly built Search Engine Marketing Campaign and active management by marketing specialists. We at Wpromote will make that happen.
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- What separates Wpromote from other online marketing firms?
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Wpromote is able to implement a fully integrated online marketing campaign geared towards results in less than a week. While other competitors may build you a website and a simple unmanaged online advertising campaign, Wpromote will take your service a step further by creating and actively managing your search engine marketing campaign. No other current online marketing firm is able to make this claim and that is what sets us apart.
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- How does a PPC campaign work?
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A PPC, or pay-per-click, campaign is one of the most targeted and efficient methods of advertising in existence. Quite simply, you write an ad, select the keywords -- user search queries -- that you want to trigger your ad, and then you pay each time a user clicks on your ad and is linked to your web site. The amount you pay is dependent on a pre-set "maximum bid". Take this concept, apply it to thousands of keywords, hundreds of ads, and make changes based on a variety of data factors, and you have yourself a PPC campaign. Very easy to do, very hard to do well.
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- Where will my ads appear?
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Your ads – otherwise known as sponsored links – will show up on the search results pages of basically every major search engines, including Google, Yahoo!, MSN, AOL, Ask, and many others. On the search results pages in all of these search engines, there are two sets of links; the sponsored links, which show up in the top of the page as well as down the right side of the page, and the "organic results", which are listed down the main body of the page, and are chosen and ordered by the search engines complex algorithms. Improving results in the organic links is known as Search Engine Optimization, and managing sponsored link campaigns is known as PPC Management. Wpromote, a full-service integrated search firm, excels in both of these areas.
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- Why is advertising through Search Engine Marketing the most efficient marketing strategy today?
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Search Engine Marketing is based on a very specifically targeted passive model of advertising. It is passive in the sense that the customer is actively searching for the service you provide. They are already in the buying mindset when they see your promotion. Most other forms of advertising rely on their ad to actually change the customer to a buying mindset.
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- What is Search Engine Optimization?
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Search engine optimization (SEO) is the process of improving the "natural" or "organic" search listings of a website in order to increase the volume and quality of traffic. Onsite SEO takes into account how search engine algorithms "spider" websites and uses this information to optimize a site's coding, presentation and structure for the best search results. To be more specific, Onsite SEO is a overarching term for what will include Targeted Keyword Analysis, Creating/Revising title and Meta tags, XML sitemap creation, Internal linking structure, programming, domain management and preparing for future site development.
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- What happens after my website and search engine marketing campaign go live?
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Your campaign will be assigned a dedicated account executive that will monitor and update your account everyday. This will ensure that every advertising dollar you spend gets the highest possible return on investment and that any concerns you may have gets addressed immediately.
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- What is a lead?
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A lead is defined as a potential client that has taken the necessary steps to contact you. This can involve either filling out an informational contact form on your website or through dialing a toll free number posted on your website. We monitor the origin of these leads to determine where to most efficiently allocate your marketing budget. In essence, we can tell exactly how well the funding put towards marketing is positively converting.
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- What is included in my Monthly Reports?
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Monthly reports will show a brief analysis of your campaign's performance since inception and over the past thirty days. It will also include future budgeting suggestions and a synopsis from your dedicated account executive.
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