Local Marketing

The Internet is quickly becoming the #1 information source in the world. Over seventy percent of Americans now have Internet access and use the major search engines to find services they need. The majority of the time, these individuals are looking for businesses that offer their services or products locally. People constantly turn to search engines to search for "local" service providers, ranging from dentists to hair salons, car repair to plumbers. In fact, fifty-five percent of Internet users use search engines specifically to find information about local firms. Local online advertising is quickly becoming the new "Yellow Pages". Over the past year, the market share of US visits to local search sites have increased by up to seventy percent on Google Local and twenty percent on Yahoo! Local. In 2009, it is estimated that spending on local search will be a staggering $3,380 million, up from $162 million in 2005. This is just the beginning. As mobile and GPS devices gain traction, local search will only continue to expand, moving beyond simply searching on a computer online. There is no time better than the present to tap into the ever-growing potential of Local Online Marketing.

Just building a website and hoping it receives traffic is no longer enough to succeed online. It has now become a necessity for any business practice hoping to expand their clientele to have a high profile Internet presence that is aimed at targeting local customers. Effective Local Online Marketing involves a professionally built website, an expertly ran Local Search Engine Marketing Campaign, and active management by marketing specialists. Taking advantage of this unique marketing strategy will enable small businesses to gain a significant edge over their competitors.

Local Online Marketing is made possible by "local search" in which search engines allow for geographically limited searching. When a specific keyword is searched, the query takes into account both what the visitor is searching for (a specific business category or consumer product), as well as information regarding where that particular visitor is searching from. The primary goal of this type of online marketing is to help smaller businesses attract local search traffic to their sites.

Local Online Marketing is the most effective Internet Marketing strategy for small businesses hoping to drive targeted local traffic to their website. This approach to online advertising necessitates a comprehensive marketing campaign composed of thousands of keywords that combine all of the relevant cities and zip codes with the particular product or service being promoted. Wpromote's MarketLocal is the first and only end-to-end online marketing solution built specifically for your industry, and built specifically to drive new leads to your business by targeting local clientele. With MarketLocal, we have taken all of the guesswork out of Local Online Marketing by creating a first-class web presence and securing a professionally managed local search engine marketing campaign for your website.