Wpromote will work closely with clients to establish the focus of a Conversion Optimization campaign. After conducting market research and becoming pseudo experts in your industry, our testing strategists will discuss specific regions and elements to experiement with and the type of testing that will be completed based on your specific goals.
A/B Split Testing
A/B split testing compares two different website page designs against each other: version “A” and version “B”. With Wpromote’s A/B split testing, a new webpage design and layout is created and then tested against the original version of the site to determine the best performing. A/B tests can be completed with a relatively small sample size. We can test an infinite number of website pages against one another with our A/B split testing.
After an A/B split test is performed, a multivariate test can be executed to compare specific elements within the winning webpage. While A/B testing can determine which of the two variations converts higher, multivariate testing can test the effectiveness of an infinite number of combinations of elements that make up a page. For example, Wpromote could test various images, buttons, colors and text within a webpage, allowing for hundreds of combinations to run simultaneously. The more combinations we test, the larger the pool of data we collect, providing more accurate information to support our conclusions.
Possible Multivariate Testing Elements
- Call-To-Action Wording
- Images & Graphics
- Font Sizes & Colors
- Pricing & Special Offers
- Guarantee & Security Statements
- Testimonials & Awards
- Background Design
- Button Color & Shape
Wpromote will provide weekly reports that detail our process and success. Clients will have a clear understanding of which experiments and variations worked and which did not. Our strategists want to leave the client knowledgeable and comfortable with the logic behind the development of their final conversion page.