Frequently Asked Questions
1. General Questions
Conversion Optimization is a comprehensive end-to-end service. It begins with research of the client's current website pages, clientele and competitors. A strategic optimization plan is then derived and multiple new landing pages with varied attributes to A/B test are developed until the ideal page has been created. In the end, the client is delivered a better performing landing page, guaranteed.
Wpromote has over 12 years of experience optimizing PPC campaigns to perform at the highest conversion rate possible. We also have a website development team in house that can quickly make changes to your pages, making Wpromote’s Conversion Optimization painless and quick. Lastly, we guarantee our work. We will not stop optimizing your pages until they are performing better! Take a look at our case studies to see our impressive results.
No. We can test a website homepage, a product page, a form or many other pages against one another. The important thing to remember is that the pages being tested against one another should be selling or promoting the same product or service. You do not want to test two pages that have two totally different goals or types of conversions.
Almost anything can be tested! Here are a few of the most common elements we test on a page:
- Call To Action Wording
- Headlines
- Images and Graphics
- Font Sizes and Colors
- Navigation
- Pricing and Special Offers
- Guarantee and Security Statements
- Testimonials and Awards
- Background Design
- Button Color and Shape
Each week your Conversion Optimization manager will email you a report that details the conversion rates of each page, the estimated chance that the new page(s) will beat the original, the observed improvement, as well as the exact conversions completed on each page. Your manager will summarize the findings for you and is available to answer any questions you may have about the report provided.
You need to make sure you are already running or are ready to start running paid traffic to your website so that Wpromote can gather stats on performance. If you are not running a PPC campaign but you receive over 1,000 visitors a month through organic traffic, that will work for the testing as well. Also, please make sure that you have an original website or landing page designed. If you need the original page designed, Wpromote can still help. We will first create the page for you with our Website Development service and then begin our Conversion Optimization process.
Now is as good of a time as any! If you are already spending $5,000 or more on your PPC or SEO campaign each month, Conversion Optimization is something you should start immediately. If you are investing that much money to generate leads online, you should make sure that the website you are sending visitors to is performing at its very best.
Ideally we would want your team to provide Wpromote with your reasons and goals for Conversion Optimization, your original page files so that we can pull images and text for the new pages and access to your website so that we can add testing code and upload the new pages. If you cannot give us direct access to your website that is ok too, we can work with your team of website developers to add the new code and pages to your site.
The cost of Conversion Optimization is determined based on the number of new pages you would like to create to test against your original, the number of regions we will test and the number of elements that will be tested. Generally campaigns start at $2,500. For more details about our pricing and packages please request a consultation today!
This service is designed to be a 2-4 month process. This time frame is only possible if previous statistics and ftp access are given to us in a timely manner.
The guarantee is that a client will not have to pay for the service if we cannot create a better performing landing page. The metrics by which the % increase is based on will be established between the client and Wpromote before the process begins. For example, it could be a 10% increase in conversion rate.
No you do not. We can optimize your conversions even if you or another agency is managing the traffic. We will communicate directly with you, the client, if we have any questions or concerns regarding the PPC or SEO campaign.