Conversion Optimization Case Study

Landing Page Optimization & Testing

Lumineers’ landing page was designed for conversions and needed aesthetic improvements to convert at its highest potential. There was tremendous opportunity to diversify traffic and boost conversions. We devised eight combinations of new images and copy that we felt would boost their results and performed multivariate tests using our proprietary optimization process.

Some of the elements tested include:

  • Improving Calls-To-Action
  • Adding a Form
  • Putting Copy in Bullet Format
  • Making Phone Number Stand Out
  • Adjusting Header Copy
  • Making Image Smaller

PPC Management

With nearly all of its traffic generated from branded keywords, Lumineers was in desperate need of an overhaul to their PPC campaign. In the beginning, Lumineers was spending 42% of their PPC budget on the branded term ‘Lumineers,’ nearly all in Google. Our first step was to expand Lumineers’ keyword lists to target long tail, exact and phrase-match opportunities. Next we enhanced their presence on Yahoo, Bing and the Google content network.

The Results

Through multivariate testing of various elements on Lumineers’ landing page and a targeted PPC campaign, we we able to increase Lumineers' conversion rate by 120%, delivering over 1,200 additional leads within a month without increasing spend.

About Lumineers: Lumineers is the leading provider of painless, porcelain veneers. The company has been providing smiles for over 20 years. In fact, more than 13,000 dentists nationwide use Lumineers and over 250,000 people already have Lumineers. Their natural appearance and pain-free procedure set them apart from their competitors.

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