When running a campaign with ISI in mind, data is absolutely the driver of decision making. We don’t guess, we test. We don’t assume, we prove. Learn how to sift through the data to find out what you really need to know.
From PPC to SEO, Content Marketing to Email, and everything (else) in between, this eBook will provide integration methods and ongoing strategies to set you up for success.
Have you thought you reached a plateau and didn’t think things could get any better? Well if that is the case you aren’t setting high enough goals. ISI is guaranteed to take you to that next level.
In the ever-changing online marketing space, you must continuously test new channels, betas, and methods to keep up. There is a plethora of options and we will tell you some of our favorites.
You must go beyond testing version A and B; try out version C and beyond. Then ask why one outperformed the other – was it the free shipping or the 20% off? The long form or short? And of course, WHY?
Read about some of the best tools available and the tactics you have yet to think of. The combination of the 10 tools and tactics provided in this eBook is just the starting point; the possibilities are truly endless.
Learn how SEM, Content Marketing, Social Media, Email Marketing, and ISI methodology were used to double Zenni Optical’s ROI!View Case Study