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Social Good: Taking Social Media to Social Action
We came up with the concept of "Social Good: Taking Social Media to Social Action" because the fusion of entrepreneurship and social good is such an amazingly exciting trend. To have whip-sharp business minds apply themselves to bettering the world is a topic that deserves attention.
The companies and organizations we chose to shine the spotlight on are TOMS, ONEHOPE Wine, Pepsi Refresh Project, VeeV Acai Spirit, and Google.org. We have had the pleasure to work with the first four brands mentioned, and wanted to include Google.org since search is at the core of our services, as well as the fact that many individuals might not know about the amazing work that Google.org does.
These brands incorporate social media deeply into their business models. Social media is right at the center of the topic of social entrepreneurship; it is at the heart of how the companies featured grow their following, engage with their customers, and even contributes to how they effect positive change on the world.
