Facebook: Not Just A Social Network Anymore
In the last few years, Facebook has quietly morphed from our traditional definition of a “social network” – a place to share photos and connect with old friends – into something far more powerful: a social “layer” of the internet, adding social connections to gaming, shopping, news and more.
The Facebook advertising platform allows unprecedented targeting, pulling data not only from what users provide in profiles but from the 2 billion items around the web that are “liked” each day. Wpromote’s targeting abilities on Facebook include:
- Relationship Status
- Status Updates
- Phone Number
- Email Address
Facebook + PPC = Superior Results
Nothing matches the power of paid search (PPC) advertising when it comes to connecting with buyers who are low in the funnel or ready to convert. When it comes to finding your next customer before they are ready to buy, however, Facebook provides an enormous one-two punch of reach and targeting.
At Wpromote, our clients’ Facebook campaigns are designed to produce results, not just reach eyeballs. By creating a holistic strategy designed to generate interest in Facebook and convert that interest to sales through PPC ads, we do just that.