Questions About Email Marketing Management | FAQ

Frequently Asked Questions

1. General Questions

1.1. Is this consulting or doing the email “heavy lifting”?

Wpromote’s Email Marketing Management is a comprehensive service that does all of the “heavy lifting” for you. From strategic planning to email design and reporting we will take care of every step and strive to achieve the highest return possible. In addition to managing the actual set up and sending of emails Wpromote can also provide consultation on how to attract more subscribers.

1.2. How big of a list do I need for this to be effective?

There is no ideal list size, we can work with any list you have, even if it is just email addresses, and we will help you work to grow and segment that list in the future. Some of our clients have under 5,000 on their list while others have over 500,000 and we can accomplish dramatic results regardless.

1.3. Do you use an email provider or ESP?

Yes, Wpromote uses ExactTarget as our primary ESP. We have negotiated excellent rates with the provider and pass these savings along to our clients. If you are already working with an ESP we can migrate your campaign over to ExactTarget. But, if you prefer the provider you are already signed up with that is fine as well. Our Email Marketing Managers have experience working with many ESPs!

1.4. How does Wpromote work with our marketing team?

Wpromote will communicate directly with your marketing team to collect assets, create strategic plans, learn about upcoming sales/promotions and get approval for each email send. We are happy to collaborate as much or as little as your team requests.

1.5. How often do you send emails?

We typically send emails 4-12 times per month. These include any sort of promotional email, sales email or eNewsletter. Also, we send strategic repeat emails otherwise known as remails that have different subject lines but the same content as previous sends. For eCommerce clients we can set up lifecycle emails such as a welcome series, win-back emails, transactional emails and triggered emails.

1.6. What is remailing?

Remailing is our term for strategic repeat emails. For example, if a promotional email goes out with the subject line “50% Off All New Summer Products!” we might send the exact same email out a few days later to any subscribers who did not open the first email with a new subject line such as “Summer Discount Ends Tomorrow. Act Now!”. This strategy can increase program performance dramatically with minimal additional effort.