Email Marketing Approach
Our Approach To Email Marketing
More often than not, Email Marketing is one of many tasks assigned to the marketing team of the company. It receives a commensurate amount of attention, with the entire Email Marketing campaign consisting of only uninspired eNewsletters and the occasional promotional email.
Wpromote’s approach to Email Marketing is full-service, consisting of strategy, design, copywriting, delivery, testing, optimization and reporting. Our goal is nothing short of turning Email Marketing from an after-thought to a significant revenue driver for your organization. Here’s how we do it.
Email Marketing Strategic Development
When we launch Email Marketing with a new client, we begin by collecting the promotional, product release and PR calendar along with any other resources necessary. We then work with the client to create a highly-effective and customized strategic plan.
The most visible result of this is a detailed quarterly calendar of every email that will be sent, from sales and promotions to new product announcements, seasonal messages and eNewsletters. It is designed not just to maximize revenue, but to be diverse and engaging, discouraging unsubscribes while increasing overall frequency of communication.
List Growth & Segmentation
The bigger your email list and the more data associated with it, the greater benefit and revenue you will derive; it’s as simple as that. So in addition to improving the frequency, communication and strategy of the emails we send, we work with you to develop ways to grow your list faster than simply adding new customers or those that volunteer to join your mailing list.
From incentivizing subscriptions to website overlays, we look to accelerate the growth of your list, which directly correlates to increasing your Email Marketing ROI with a steady investment.
Custom Email Design & Copywriting
Wpromote’s Email Marketing program was designed to seamlessly integrate with your existing marketing efforts and as such, is soup to nuts. Your dedicated Email Marketing manager creates email copy, works with our in-house email designers to create compatible and highly effective email templates, coordinates with your in-house resources where needed and executes the entirety of your Email Marketing program.
Subject Line, Copy & Promotional Testing
Similar to PPC, Email Marketing is a medium absolutely ripe for continuous testing and optimization. The subject line is the most important aspect to determine open rates, and as such, it is the first place that we begin testing and optimization, but not the last.
We test subject line in coordination with promotional copy, the call-to-action itself, button design, the landing page, secondary offers and more. Do your customers value “Free Shipping” or “Discounted Overnight Delivery”, “10% off” or “$10 off”? With a well-executed Email Marketing campaign, these questions become answers and the takeaways can permeate other aspects of your marketing, from PPC to print.
Ready to explore how Wpromote’s Email Marketing Management can take your email program to the next level? Get in touch with us today!
Call Today 866.977.6668Request Consultation